Essays about: "integrating sales marketing"

Showing result 1 - 5 of 8 essays containing the words integrating sales marketing.

  1. 1. Integrating horticultural and arable crops : a sustainable way to increase vegetable production in Scania?

    University essay from SLU/Dept. of Biosystems and Technology (from 130101)

    Author : Stina Helena Mortensen; [2022]
    Keywords : Horticulture; agriculture; vegetables; crop rotation; crop sequence; diversification; integration; ecosystem services; farmers’ attitudes;

    Abstract : Modern arable production is associated with a highly homogenous landscape with few cultivated species and is relying heavily on external chemical inputs. Intensive vegetable production, on the other hand, is associated with environmental costs such as increased risk of nutrient leaching and loss of soil organic matter. READ MORE

  3. 2. From Attract to Delight: A Qualitative Study Investigating the Relationship Between Inbound Strategies and Business Growth : A B2B Centric Approach

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Talita Da Silva; [2018]
    Keywords : B2B; sales; business; inbound marketing; marketing; sales growth; strategies; strategic; entrepreneurship; international;

    Abstract : This thesis was written as part of a Master of Science Degree in Strategic Entrepreneurship for International Growth and International Marketing. Aligned with the nature of the degree, this study aims to share useful insights to managers and marketers whom are looking into innovating their business by adopting an inbound strategy. READ MORE

  4. 3. Don’t Wait, Let’s Integrate! : A study on how small Swedish fashion brands handles omnichannel sales and marketing

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Isabelle Nordgren; Julia Johansson; [2017]
    Keywords : Customer Experience; Omnichannel Marketing; Small Fashion Brands; Integrating Channels; Social Media; Brand building; Brand Identity;

    Abstract : During the last decades, fashion brands and retailers in Sweden have experienced the effects of technological advancement and changes in customer behaviour, which have opened up new ways of doing business. Customers expect online and offline marketing and sales channels to be integrated through instant interaction, which have made the concept of omnichannel retailing, gain momentum. READ MORE

  5. 4. Inventory Optimization through Integration of Marketing and Supply Chain Management

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Elham Karimipour Hadadan; [2016]
    Keywords : excess inventory; marketing; supply planner; inventory management; demand management; optimize inventory;

    Abstract : Purpose: This study aims to find how the integration between marketing and operations can improve demand management in order to have efficient inventory level and avoid excess inventory. Method used: In order to have optimize inventory level and managing demand, integrating business process between marketing, supply planning and inventory management team was considered in this study. READ MORE

  6. 5. After-Sales Services and Customer Relationship Marketing : A multiple case study within the Swedish heavy equipment machinery industry

    University essay from Institutionen för marknadsföring (MF)

    Author : Erika Egonsson; Ting Ting Ly; Khulan Bayarsaikhan; [2013]
    Keywords : ;

    Abstract : Due to growing complexities in business-to-business products, the relationship between a seller and a buyer usually never ends after the purchase transaction. Customers buy augmented products, expecting bundle of values that come with the product which will satisfy the buyer. READ MORE