Essays about: "intelligent marketing"

Showing result 1 - 5 of 8 essays containing the words intelligent marketing.

  1. 1. Virtual(ly) Human: How Anthropomorphic Presentations of Virtual Humans in Advertisements Affect Consumer Attitudes and Intentions

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Kristoffer Karlsson Svärd; William Svahn; [2019]
    Keywords : Anthropomorphism; Virtual influencer; Computer-generated imagery; Artificial intelligence; Marketing;

    Abstract : The phenomenon of virtual influencers - artificially intelligent virtual humans - can today be observed on social media platforms. Little is yet known about the effects of using such non-human entities in an advertising context. READ MORE

  2. 2. Dynamic Retargeting : -The Holy Grail of Marketing?

    University essay from Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen

    Author : Christoffer Johansson; Patrik Wengberg; [2017]
    Keywords : retargeting; dynamic retargeting; personalization; recommendation algorithm; bidding algorithm; behavioral algorithm; machine learning; big data; banner; ads; click through rate; conversion; return on investment;

    Abstract : To reach consumers with marketing in today's digital climate is in need of highly accurate and relevant ads. Consumer are in constant information bombardment and increasingly tougher competition is making it more complicated to reach your target consumers that wants to see and get what they want whenever they want it. READ MORE

  3. 3. The true effects of programmatic display marketing : A study on how advertisers could make use of programmatic in the different stages of the customer journey.

    University essay from KTH/Skolan för datavetenskap och kommunikation (CSC)

    Author : Stina Hübinette; [2017]
    Keywords : Programmatic; Performance Marketing; Display Advertising;

    Abstract : In digital marketing, display advertising has always been the largest revenue stream for publishers, and the biggest channel for advertisers to increase the traffic to their sites as well as getting better brand recognition. However, with the ever increasing spread of the smartphone and the continuously smarter machine learning of today, the industry has changed. READ MORE

  4. 4. Developing a WMS in an omni-channel environment

    University essay from Lunds universitet/Teknisk logistik

    Author : Gustav Linde; Jonathan Åkerblom; [2016]
    Keywords : Software requirement specication engineering; WMS; Multi-channel; Omni-channel; E-commerce; Retail; Cloud-based; SaaS; Warehouse operations; WHM; Information System; Design Science Research; Technology and Engineering;

    Abstract : Den så kallade multikanals-strategin myntades redan på 90-talet som ett sätt att beskriva återförsäljares användning av två eller mer kanaler för att sälja produkter och tjänster till kunder. I mitten på det första årtiondet började det här begreppet att evolvera på grund av framväxande diskussioner kring integration mellan säljkanalerna. READ MORE

  5. 5. RFID's Perceived Influence on the Marketing Mix in the Logistics Industry : An exploratory study

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Caroline Hansson; Frida Andersson; Sophie Dyvelås; [2015]
    Keywords : RFID; Marketing; Marketing Mix; Logistics;

    Abstract : The logistics industry is known to be one of the main players for integrating Radio Frequency Identification (RFID) into their supply chain. By reflecting radio waves, RFID allows any item to become an intelligent part of an organization’s information infrastructure. READ MORE