Essays about: "intention to purchase questionnaire"

Showing result 1 - 5 of 91 essays containing the words intention to purchase questionnaire.

1. 1. A Consumer Perspective on Reshoring Production: Insights from Sweden

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Madeliene Hedin; Yajun Liang; Witt Gustaf; [2023]
   Keywords : Reshoring; Swedish Consumers; Purchase Intention; Brand Attitude; Social Acceptability; Perceived Social Responsibility;

   Abstract : Background: Reshoring refers to the process of bringing back manufacturing activities from foreign countries to the home country. The phenomenon is receiving increasing attention from companies and academics for factors such as increasing labor costs in offshore locations, supply chain disruptions, and a growing preference for locally made products. READ MORE

3. 2. The Influence of Blockchain Technology on Swedish Consumers’ Purchase Intention of Eco-Friendly Clothing Products : A Cross-Sectional Study

   University essay from Karlstads universitet/Handelshögskolan (from 2013)

   Author : Isak Klerck; Oliver Perttunen; [2023]
   Keywords : greenwashing; environmental awareness; attitudes; BCT; clothing;

   Abstract : Consumers are increasingly becoming more sustainable and strive towards making sustainable actions and purchases. As a response, companies attempt to follow this trend by offering sustainable and eco-friendly products and services, however, this has increased the tendency of greenwashing techniques. READ MORE

4. 3. Hide or Embrace Drawbacks? - A Quantitative Study of the Impact of Two-Sided Messaging in the Online Secondary Marketplace Setting

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Sofie Bixo; Tyra Löthman; [2023]
   Keywords : Purchase intention; Facebook Marketplace; Second-hand buying; Theory of Planned Behaviour; Two-sided messaging;

   Abstract : In recent years, online secondary marketplace platforms have experienced rapid growth as both sustainability concerns and the demand for second-hand products have increased substantially. Despite this considerable growth, second-hand marketplaces have remained relatively understudied. READ MORE

5. 4. An analysis of how video advertising factors influence consumers' impulse purchase intentions — In the context of short-form video

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Huihao Lu; Yating Zheng; [2023]
   Keywords : Short-form video advertising; impulsive purchase intention; emotional response; Business and Economics;

   Abstract : Online shopping is gradually becoming a daily behavior in people's lives, and advertising marketing methods based on short videos are also playing an increasingly important role in this trend. Different from pictures and texts, it combines sound and picture, is easy to spread, and contains a lot of information, which conforms to people's habit of using fragmented information. READ MORE

6. 5. Adoption challenges for wearable devices by the Indian healthcare providers : A case study on healthcare providers using wearables in India

   University essay from Linnéuniversitetet/Institutionen för informatik (IK)

   Author : Raghwendra Kumar Singh; Sourabh Kumar Jaiswal; [2023]
   Keywords : Healthcare Providers; Wearables; Adoption; TAM; TPB;

   Abstract : Background: The rapid advancements in technology to measure different bodily functions have enabled normal person to measure various biological values of a body such as a heartbeat, calories, blood pressure, and more. These measurements can help healthcare providers provide better disease assessment, but what are the challenges that make it difficult for healthcare providers to adopt such devices? Purpose: This thesis investigates the challenges that healthcare providers face in adopting wearable devices. READ MORE