Essays about: "inter-consumer marketing"
Found 1 essay containing the words inter-consumer marketing.
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1. How to make ambassadors turn their friends into ambassadors
University essay from KTH/Industriell ekonomi och organisation (Inst.)Abstract : With the internet's rampage, the possibilities for consumer-driven distribution of information are massive. One way to use this inter-consumer approach is to encourage existing customers, or ambassadors, to invite their friends and family to become a part of the brands success. READ MORE
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