Essays about: "interactivity"

Showing result 1 - 5 of 111 essays containing the word interactivity.

  1. 1. Paving the Path to Purchase : a study on the integration of a branded retail application in physical stores

    University essay from Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen

    Author : Vendela Gabrielsson Dukstenieks; Maya Strinnhed; [2019]
    Keywords : smart retailing; smart customer experience; purchase decision process; branded retail app;

    Abstract : The purpose of this study was to explore the integration of a branded retail application in physical stores. Doing so, this study was conducted with a qualitative and abductive approach in the form of a case study focusing on H&M. READ MORE

  2. 2. Human Capital disclosure on LinkedIn : A study on ownership structure and human capital disclosure in Sweden and Norway

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Carl Azelius; David Johansson; [2019]
    Keywords : Human Capital disclosure; LinkedIn; Ownership structure; Agency theory; Legitimacy theory;

    Abstract : Background: Human capital disclosure is a widely examined topic by scholars, previous studies has mainly focused on annual reports and companies webpages. However, during the last decade, social media has grown in importance and it represent a new way for companies to interact with stakeholders. READ MORE

  3. 3. An investigation of compulsive interactions and mechanics in incremental idle clickers

    University essay from Malmö universitet/Kultur och samhälle

    Author : Christoffer Larsson; [2019]
    Keywords : interaction design; game design; incremental idle clickers; compulsive interactions; interpassivity;

    Abstract : Incremental idle clickers is a genre of games where gameplay revolves around simple interactions like clicking the screen repeatedly to accumulate currency. The clicking action is often automatized by the game. This thesis investigates qualities that make interactions in incremental idle clickers compulsive and motivating. READ MORE

  4. 4. Agile development in the video game industry : Examining the effects of iteration and methods of limiting it

    University essay from Umeå universitet/Företagsekonomi

    Author : Ioannis Stylianos Archontakis; [2019]
    Keywords : Agile; iteration; video game development; overworking; crunch; creativity; resources;

    Abstract : This research is examining one of the most dominant managerial methods used in development in the video game industry, Agile development. More particularly, the thesis examines a certain attribute of Agile development, that of iteration. READ MORE

  5. 5. Designing for fearful experiences within an interactive narrative

    University essay from Malmö universitet/Kultur och samhälle

    Author : Sebastian Thorén; [2019]
    Keywords : Interactivity; Narrative design; Fear; Horror; Terror;

    Abstract : This thesis is focusing on the emotion of fear in conjunction with an interactive narrative experience. It analyses the emotional scope fear entails as well as discusses different narrative formats and interactivity in terms of agency. READ MORE