Essays about: "interfunctional coordination"

Found 2 essays containing the words interfunctional coordination.

1. 1. Enhancing Interfunctional Coordination in B2B Companies: The Strategic Potential of Digital Tools : A qualitative study on how digitalization can be used as a strategic driver to enhance interfunctional coordination and improve customer orientation in B2B.

   University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Author : Matilda Krantz; [2023]
   Keywords : interfunctional coordination; cross-functional; digitalization; supply chain; sales; marketing; B2B; go-to-market strategy; sharing information; customer orientation; customer value;

   Abstract : In an ever-evolving digital landscape, the way we do business changes rapidly.  In this landscape, B2B companies are confronted with challenges that demand adaptation and reevaluation of their business models, such as exploring innovative approaches to resource utilization and streamlining workflows. READ MORE

3. 2. Investigating the relationship between Entrepreneurial and Market Orientations within French SMEs and linking it to Performance

   University essay from Handelshögskolan vid Umeå universitet

   Author : Matthieu Couppey; Ysaline Roux; [2007]
   Keywords : Corporate entrepreneurship; entrepreneurial orientation; risk; innovation; proactiveness; marketing; market orientation; customer orientation; competitor orientation; interfunctional coordination; performance; growth; SME; France;

   Abstract : This study empirically investigates the levels of entrepreneurial orientation (EO) and market orientation (MO), and their links to performance within the context of French Small and Medium Sized Enterprises (SMEs). SMEs represent today the heart of the European strategy and account fro 99% of the total companies in France. READ MORE