Essays about: "interior design marketing"

Showing result 1 - 5 of 14 essays containing the words interior design marketing.

  1. 1. "The power of eWOM and online reviews on Generation Z" : A quantitative study about to what degree eWOM and online reviews influence Generation Z's purchase intention regarding interior design in Sweden.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Lizette Hughes; Persson Maria; [2023]
    Keywords : Generation Z; eWOM; WOM; Online reviews; Social media; Interior design; Consumer behaviour; Digital marketing; Purchase intention; Credibility; E-commerce; Referral marketing; Sweden;

    Abstract : Title: The power of eWOM and online reviews on Generation Z - a quantitative study about to what degree do eWOM and online reviews influence Generation Z’s purchase intention regarding interior design in Sweden. Background: This thesis explains the influence of electronic word of mouth (eWOM) and online reviews on the purchasing intention of Generation Z, the world's largest consumer group, within the interior design industry in Sweden. READ MORE

  3. 2. Detecting Furniture in Images Based on Neural Network Models

    University essay from Uppsala universitet/Institutionen för informationsteknologi

    Author : Jiayan Yang; [2022]
    Keywords : ;

    Abstract : Object detection is a challenging task that locates objects within an image or video and thenallows us to count and then track those objects. It is applied in a variety of ways, such as crowd counting, self-driving vehicles, video surveillance, face identification, and anomaly detection, and is utilized in a wide range of industries, including retail, sport, healthcare, marketing, interior design, agriculture, construction, and recreation. READ MORE

  4. 3. Trust in influencer marketing A qualitative study on audience reception of Royal Design advertising

    University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

    Author : Nette Leikas; Kamila Szkwarek; [2020]
    Keywords : influencer marketing; trust; qualitative interviews; audience studies; audience reception;

    Abstract : The aim of this thesis is to investigate whether there is a trust between social media influencers and their followers, and if so, to what extent. The methodological approach consists of an analysis of interview material, expert interviews and selected comment boxes on social media. READ MORE

  5. 4. The phenomenon of advertising blindness : A qualitative case study of how a Swedish interior design company tailor their e-commerce marketing strategies to cope with the phenomenon of advertising blindness

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Linn Andersson; Cassandra Thomas; [2020]
    Keywords : Advertising blindness; Interior design; Online marketing strategies; Retail; Visual attention;

    Abstract : This bachelor thesis researches the question of “How do Swedish interior design companies tailor their e-commerce marketing strategies to cope with the phenomenon of advertising blindness?” through a qualitative case study. In order to conduct this research, relevant aspects of the phenomenon have been analysed in relation to actual marketing strategies. READ MORE

  6. 5. Daylighting and Electric Lighting Integration in the Retail Sector

    University essay from Lunds universitet/Avdelningen för Energi och byggnadsdesign; Lunds universitet/Institutionen för arkitektur och byggd miljö

    Author : Rafael Campama Pizarro; [2019]
    Keywords : daylighting; electric lighting; lighting controls; integration; human centric lighting; circadian potential; melanopic lux; non-visual effects; energy saving; retail; case study; IEA-SHC; furniture store; shopping experience.; Arts and Architecture; Earth and Environmental Sciences;

    Abstract : The retail sector represents 11% of the GDP and employs 15% of the workforce in the European Union. To tackle growth of e-commerce, physical retail stores need to be reviewed; both to decrease operating costs, increase productivity and to make the shopping experience more appealing. READ MORE