Essays about: "internal and external factors that influence decision making as a consumer"

Found 4 essays containing the words internal and external factors that influence decision making as a consumer.

  1. 1. Sustainable Decision-Making in the Fashion Industry : How to influence the fashion industry to adopt more sustainable packaging solutions

    University essay from KTH/Industriell ekonomi och organisation (Inst.)

    Author : Elin Enlund; Jennie Nilsson; [2021]
    Keywords : The fashion industry; sustainability; packaging; e-commerce; drivers; institutional logics; barriers; product development; decision-making; LCA; platform; B2B.; Modeindustrin; hållbarhet; förpackningar; e-handel; institutionella parametrar; barriärer; produktutveckling; beslutsfattande; plattform; B2B;

    Abstract : Today, the fashion industry is responsible for 4 per cent of the global greenhouse gas emissions in the atmosphere and 20-35 per cent of the microplastics in the ocean. It is thereby a highly debated industry when it comes to environmental sustainability. READ MORE

  2. 2. Word of Mouth Marketing in Education and Training Industry : A case study of Word of Mouth communication and its influence on consumer decision making process in the Chinese Education Market

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Qian Wei; Wei Gong; Yidi Zhu; [2012]
    Keywords : Word of Mouth marketing; Education and Training industry;

    Abstract : Purpose: the purpose of this thesis is to explore how entrepreneurial business within Chinese education and training service industry to conduct Word-of-Mouth marketing and to further investigate the factors that influence the effectiveness of WOM marketing during customer purchase decision making process.Based on the purpose above, the authors aim to investigate whether there is a relationship between input and output WOM in terms of those factors. READ MORE

  3. 3. Real Estate In Today's Business Market And Its Future Prospects

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Faustina Nyakutse; [2010]
    Keywords : real estate; mortgages; decision making; information;

    Abstract : ABSTRACT Real estate purchase in today’s market is an extensive issue and a concern especially to homeowners and for those who intend to own houses for the first time. Consumers have experienced dissatisfaction one way or the other in the form of settling in unexpected properties, struggling to pay their mortgages and in the long-run becoming victims to repossession and foreclosures. READ MORE

  4. 4. The right to health and right to intellectual property in the EU. Analysis of the internal and external policies.

    University essay from Lunds universitet/Juridiska institutionen

    Author : Beata Faracik; [2002]
    Keywords : Human Rights Law and Intellectual Property Rights; Law and Political Science;

    Abstract : It is very common nowadays to speak of an ''information society'' in which control of information or information based knowledge has replaced control over matter as an ultimate source of economic power. The intellectual creations protected through patents, trade marks, copyrights etc constitute often a huge part of the companies' intangible assets. READ MORE