Essays about: "internal brand building"

Showing result 1 - 5 of 39 essays containing the words internal brand building.

1. 1. CSR EMBEDDED IN THE CORPORATE DNA : A QUALITATIVE CASE STUDY OF CSR-BRANDING AND SUSTAINABILITY REPORTING WITHIN A NORDIC MULTI-BRAND ORGANIZATION IN THE BEAUTY INDUSTRY

   University essay from Umeå universitet/Företagsekonomi

   Author : Emelie Rantatalo; Linda Jonsson; [2023]
   Keywords : corporate social responsibility; corporate branding; CSR- branding; sustainability reporting; stakeholders;

   Abstract : CSR-branding has gained recognition and promotes organizations to incorporate CSRinitiatives into their branding strategies. Conversely, executing an effective CSR-brandingstrategy presents challenges such as aligning relevant initiatives with the corporate brand,assessing internal resources, and engaging external stakeholders. READ MORE

3. 2. The Absence of Internal Sustainability Communication in Sustainable Organizations

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Veronika Ringblom; Lucy Wang; Janisse Magnusson; [2023]
   Keywords : Sustainability; Sustainable Organizations; Internal Branding; Internal Communication; Value Alignment; Business and Economics;

   Abstract : Title: The Absence of Internal Sustainability Communication in Sustainable Organizations Seminar date: 2023-06-02 Course: FEKH49, Degree Project Undergraduate level, Business Administration, 15 University Credits Points or ECTS‐cr Authors: Janisse Magnusson, Veronika Ringblom, Lucy Wang Supervisor: Emilie Hesselbo Key words: Sustainability, Sustainable Organizations, Internal Branding, Internal Communication, Value Alignment Research question: How do sustainable organizations view the role of sustainability in their internal branding effort? Purpose: The study aims to explore how sustainable organizations conduct internal branding with regard to sustainability, as well as to theoretically refine and challenge existing theories on internal branding, internal communication, and the utilization of sustainability within these strategies. Methodology: To achieve the purpose of the study, a qualitative approach was adopted, specifically an abductive approach. READ MORE

4. 3. FPGA Implementation of Feature Matching in ORB-SLAM2

   University essay from Lunds universitet/Institutionen för elektro- och informationsteknik

   Author : Hannah Lindström; [2022]
   Keywords : Autonomous navigation; SLAM; Feature matching; FPGA; ORB; Heterogeneous binary tree; Technology and Engineering;

   Abstract : Simultaneous Localization And Mapping (SLAM) is an important component in solving the problem of autonomous navigation — allowing machines such as selfdriving cars and mobile robots to find their way in the world without human instruction. Though there is a steadily growing body of literature in the field of SLAM, far fewer works currently address using hardware acceleration to speed up this computationally heavy task. READ MORE

5. 4. Value-driving factors for Employer Attractiveness : A multiple case study within the IT industry

   University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling

   Author : Jonatan Moen; Magdalena Woodhouse; [2021]
   Keywords : Customer value; Employer attractiveness; Employer branding;

   Abstract : As the society we live in today is moving towards being more technology-driven, the competition in the labor market of attracting people within the IT industry is increasing. To attract people within the IT industry, firms must understand what attracts these people to then be able to form a proposition that suits these individuals. READ MORE

6. 5. Concrete reinforced with FRP rebars : Evaluation of durability and behaviour in the Service Limit State (SLS)

   University essay from Luleå tekniska universitet/Byggkonstruktion och brand

   Author : David Ottosson; [2021]
   Keywords : GFRP; Durability; SLS; Atena;

   Abstract : One of the most common building materials is concrete and it has been for a long time. To overcome its low tensile capacity concrete structures are normally reinforced with steel rebars. READ MORE