Essays about: "internal branding"

Showing result 6 - 10 of 113 essays containing the words internal branding.

  1. 6. THE INFLUENCE OF EMPOWERING LEADERSHIP IN REMOTE WORKING ENVIRONMENTS : A qualitative study of how empowering leadership influences self-leadership and internal branding

    University essay from Umeå universitet/Företagsekonomi

    Author : Frida Sundström; Robin Hasselryd; [2023]
    Keywords : Leadership; Remote work; Self-leadership;

    Abstract : When Covid-19 arrived, the rapidly accelerating transformation in the commercial sector faced a significant challenge. The circumstances of the pandemic helped to further show that it is possible for many employees to work remotely. READ MORE

  3. 7. To be or not to be…green, that is the question

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Zikang Chen; Anna Mellin; Ivelina Petkova; [2022]
    Keywords : Corporate branding; green brand culture; green brand image; green shared vision; green corporate branding; Business and Economics;

    Abstract : Purpose: To explore the roles of brand culture, brand image and brand vision in the context of “green” corporate brands, and identify pitfalls when these elements are not aligned. Methodology: Qualitative research method using primary data (interviews with former and current employees) and secondary data. READ MORE

  4. 8. Levels of corporate branding - A multiple case study to identify and define levels of corporate branding

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Sofia Lilliehorn; Johanna Schönberg; [2022]
    Keywords : Corporate Branding; Levels of Corporate Branding; Corporate Branding Spectrum; Corporate Branding Assessment Matrix; Business and Economics;

    Abstract : Title: Levels of Corporate Branding Date of the Seminar: June 2nd, 2022 Authors: Sofia Lilliehorn & Johanna Schönberg Advisors: Mats Urde Keywords: Corporate Branding, Levels of Corporate Branding, Corporate Branding Spectrum, Corporate Branding Assessment Matrix Thesis purpose: To identify and define levels of corporate branding by exploring what sets corporate branding apart internally and externally. Methodology: A qualitative multiple case study with an abductive approach. READ MORE

  5. 9. The different roles of a brand for purchasing reused materials in B2B

    University essay from Göteborgs universitet/Graduate School

    Author : Lisa Jodlovsky; Hanadi Secerovic; [2021-07-02]
    Keywords : Brands; business-to-business B2B ; circular economy; purchasing; reused materials; circular branding; construction industry;

    Abstract : There is a growing trend of circular economy within the B2B sector and limited research has been conducted regarding the role of the brand in this setting. This paper focuses on purchasing experiences of reused materials in the construction industry. READ MORE

  6. 10. Leadership in the Internal Employer Branding Process. A hermeneutic study of leadership and internal employer branding from a managerial perspective

    University essay from Lunds universitet/Pedagogik

    Author : Daniella Möller Almasidou; [2021]
    Keywords : Leadership; Management; Internal Employer Branding; Employees; Employer Value Proposition; Social Sciences;

    Abstract : Today's society is in constant change and development where globalisation and technology have affected the labour market. As a result, the labour market is different and the employees set higher demands with new requirements for the employer to satisfy. READ MORE