Essays about: "internal marketing for external customer satisfaction"

Showing result 1 - 5 of 6 essays containing the words internal marketing for external customer satisfaction.

  1. 1. The Success Factors of PSS Development : A Transformation of Traditional Manufacturing Companies

    University essay from Akademin för innovation, design och teknik

    Author : Susanna Stargård; Sara Hassan; [2013]
    Keywords : PSS; PSS development; performance measurements; success factors;

    Abstract : The competition and increasing customers‘ demands makes traditional manufacturing companies consider new ways of differentiate themselves. One way of doing this is to develop product service system (PSS) solutions. PSS solutions are a total offering, where the customer purchases the use of a solution instead of a physical product. READ MORE

  3. 2. Implementing and handling the weakness of dog insurance in Thailand

    University essay from Akademin för hållbar samhälls- och teknikutveckling

    Author : NIPAPORN SOMBOONRUNGROT; SUPAPORN TECHAVICHIAN; [2011]
    Keywords : ;

    Abstract : Abstract   Title:                “Implementing and handling the weakness of dog insurance in Thailand” Course:            Master Thesis EFO 705, International Marketing, spring semester 2011 Mälardalen University, Sweden Authors:          Nipaporn Somboonrungrot                                                          SupapornTechavichian Supervisor:      Erik Bjurström                                    Examiner:        Ole Liljetors Problem:          Despite the high potential growth of insurance industry in Thailand, dog insurance business need to continue to develop the service quality. To win the customer satisfaction through the service, the insurance company has to focus on its customers. READ MORE

  4. 3. Changing the Game :  a Pre-Study to Marketing Planning in a Local Squash Club; MBA-thesis in marketing

    University essay from Avdelningen för ekonomi

    Author : Patrik Zackrisson; [2010]
    Keywords : Marketing Plan; SWOT; Competitive Advantage; MIO Matrix Model; Online-Questionnaire; Marketing Strategies; Marketing Planning Process;

    Abstract : Aim: The purpose was to perform a pre-study to marketing planning for a local squash club in Sweden that had difficulties with membership growth and development. This pre-study would provide the squash club with valuable information and a starting point when creating its first marketing plan. READ MORE

  5. 4. The Value of Feedback : Improvements based on the Voices of Customers & Dealers

    University essay from Handelshögskolan BBS

    Author : Jacqueline Matschke; Heidi Pedersen; [2009]
    Keywords : Customer Focus; Dealer Partnerships; Encouragement; Expectations; Feedback; Internal Marketing; Knowledge; Monitoring; Motivation; Organizational Culture; Organizational Learning; Quality; Recognition; Relationships; Role Models; Satisfaction;

    Abstract : This thesis investigates the utilization of customer and dealer feedback within organizations. Only few companies seem to fully exploit the valuable information they receive on customer and dealer opinions and preferences. READ MORE

  6. 5. The battle of DTAC in Thailand’s mobile phone operator market

    University essay from Akademin för hållbar samhälls- och teknikutveckling

    Author : Parunya Vanasakul; Supisra Arayaphong; Ploychompoo Wankeao; [2008]
    Keywords : Marketing;

    Abstract : ABSTRACT Date: 2008-05-26 Program: International Marketing Course Master Thesis International Marketing (EF0705) Authors Parunya Vanasakul (830422) Ploychompoo Wankeao (850418) Supisra Arayaphong (831102) Teacher Tobias Eltebrandt Title The battle of DTAC in Thailand’s mobile phone operator market Strategic question How can DTAC gain higher market share by focusing on customers in Bangkok? Purpose The purpose of this research is to investigate, analyze current competition between DTAC and other competitors with customer insight in order to find out the possibility for DTAC to gain more market share in Thai telecommunication market by focusing on customers in Bangkok area. Theory and Method Researchers apply ‘Business Strategy theory and Marketing mix for service company or 7Ps’ to answer the strategic question by collecting primary data from questionnaire and interview, while the secondary data are collected from various reliable sources. READ MORE