Essays about: "international retailing"

Showing result 1 - 5 of 19 essays containing the words international retailing.

1. 1. Digital Customer Experience Matters

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Victoria Gerster; Pirro Melonashi; Quynh Chi Nguyen; [2021]
   Keywords : customer experience; jewelry; retail; digitization; experiential marketing; virtual experiential marketing; e-commerce; Business and Economics;

   Abstract : In today's world, it is essential to understand how customer in-store experiences can be successfully transferred to online environments for international jewelry retailers to master their digital transformation. Further, there is an apparent lack of extensive research about the jewelry retailing industry and its customers in academia despite its prominence in the business world. READ MORE

3. 2. Entry mode and institutional conditions to consider when entering a new market : The case of fashion apparel franchising in Germany

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Neema Kisanga; Samana Mohammad; [2019]
   Keywords : Franchising; Franchising Germany; Internalisation; Market entry; Fashion retailing internalisation; Uppsala Internalisation model; Institutional theory;

   Abstract : Background:           Literature suggests that franchising as an entry mode for internalisation gains more and more popularity. However, existing literature shows many studies concerning franchising do not focus on industries. READ MORE

4. 3. Perception of social media influencers : A study on evaluation of Social Media Influencer types for different beauty categories

   University essay from Högskolan i Jönköping/Internationella Handelshögskolan

   Author : Lena Phung; Luning Qin; [2018]
   Keywords : social media influencer; influencer; beauty industry; influencer marketing; typology of influencers;

   Abstract : Background: For years companies have been using SMIs to communicate their brands and influencer marketing has become a thriving concept in this social-media era. Beauty retailing industry, as a global business with the third biggest follower base on social media, makes itself qualified and valuable for the study of influencer marketing. READ MORE

5. 4. A quantitative research on the attitude of European students towards Chinese web shops

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Priya Pershad; Viktoriia Baibuz; [2018]
   Keywords : Chinese e-retailing; European students; consumer attitude; consumer behaviour; international marketing; purchase intention;

   Abstract : A quantitative research in the attitude of European students towards Chinese web shops. The purpose of this research is to determine which factors influence the attitude of European students the most while purchasing from Chinese webshops. The research framework is inspired by the Theory of Planned behaviour. READ MORE

6. 5. This ad's for you... and you: Brand management for multiple stakeholders

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Madison Rex; Aleksandra Srdic; [2017]
   Keywords : Brand equity; Brand identity; Identification; Marketing communication; Stakeholders;

   Abstract : Background: In the competitive market for modern retailing, brand management is concerned with attracting and retaining both external and internal stakeholders. While brand building and marketing efforts have traditionally focused on building customer-based brand equity, another stream has emerged - internal branding that focuses on human capital and employee-based equity. READ MORE