Essays about: "international audience"

Showing result 1 - 5 of 75 essays containing the words international audience.

  1. 1. FOREIGN POLICY AND ITS FRAMING TO DIFFERENT AUDIENCES A qualitative study of Swedish feminist foreign policy communication in four countries

    University essay from Göteborgs universitet/Statsvetenskapliga institutionen

    Author : Iryna Mikhnovets; [2020-10-14]
    Keywords : cause of the problem; domestic audience; feminism; feminist foreign policy; foreign context; foreign policy actors; framing; gender equality; international audience; persuasion; policy analysis; policy communication; problem’s framing; solution of the problem; two-level games;

    Abstract : This thesis aims to investigate whether and in what ways Swedish foreign policy actors framefeminist foreign policy differently for audiences. The focus of this thesis concentrates on thesingle case of Swedish feminist foreign policy and contains comparative elements. READ MORE

  2. 2. Framing sexual assault in Japan Ardent or apathetic?

    University essay from Lunds universitet/Centrum för öst- och sydöstasienstudier

    Author : Maria Meincke; [2020]
    Keywords : News media; Media framing; News framing; Framing analysis; Sexual assault; Sexual violence; Social movements; #MeToo; Social Sciences;

    Abstract : In September 2017, freelance journalist Shiori Itō filed a lawsuit against the prominent TV reporter Noriyuki Yamaguchi for sexual assault. The somewhat obscure investigative and legal handling of the case prompted notable international media coverage, however domestic coverage has been comparatively scarce and apathetic. READ MORE

  3. 3. DMOs Strategies to Attract Tourists to Nature-Based Destinations in Norrbotten County : A qualitative study on DMOs usage of marketing strategies to endorse destinations concerned by nature-based tourism

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Moa Lundgren; [2020]
    Keywords : nature-based tourism; marketing strategies; segmentation; destination marketing organizations DMOs ; promotional plan;

    Abstract : The tourism industry is one of the most thriving industries in the world and nature-based tourism is one of the most expanding sectors in the European tourism industry. However, destinations today have global substitutes which means a destination can easily be exchanged for another destination. READ MORE

  4. 4. Internationalization: A Look Into How Content Creation is Able to Create Brand Awareness When Entering New International Markets

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Elias Killander; Anton Ehn; Joshua Steinlechner; [2020]
    Keywords : B2B; Market Entry Strategy; Digital Content Marketing; International Companies; Relational Market Entry Strategy; Digital Market Entry Strategy; Brand Awareness;

    Abstract : A large number of changes in the world of business has led to increased attention directed towards business-to-business (B2B) branding. Companies have gradually shifted their marketing efforts to the Internet and social media in order to create brand awareness when entering new international markets. READ MORE

  5. 5. The Rise of Russian Soft Power : A media frame analysis of the Russia-based channel RT

    University essay from Linnéuniversitetet/Institutionen för statsvetenskap (ST)

    Author : Alexander Hedlund Kancans; [2020]
    Keywords : Soft power; Russian-Ukrainian relations; Crimea; Russia Today RT ; Content analysis; Media frame analysis;

    Abstract : In the information age, media has come to be recognized as a credible mean and foreign policy tool to pursue soft power. Authoritarian states like Russia are competing in the realm of ideas through state-funded news outlets such as Russia Today (RT). READ MORE