Essays about: "international audience"

Showing result 16 - 20 of 87 essays containing the words international audience.

1. 16. Internationalization: A Look Into How Content Creation is Able to Create Brand Awareness When Entering New International Markets

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Elias Killander; Anton Ehn; Joshua Steinlechner; [2020]
   Keywords : B2B; Market Entry Strategy; Digital Content Marketing; International Companies; Relational Market Entry Strategy; Digital Market Entry Strategy; Brand Awareness;

   Abstract : A large number of changes in the world of business has led to increased attention directed towards business-to-business (B2B) branding. Companies have gradually shifted their marketing efforts to the Internet and social media in order to create brand awareness when entering new international markets. READ MORE

3. 17. The Rise of Russian Soft Power : A media frame analysis of the Russia-based channel RT

   University essay from Linnéuniversitetet/Institutionen för statsvetenskap (ST)

   Author : Alexander Hedlund Kancans; [2020]
   Keywords : Soft power; Russian-Ukrainian relations; Crimea; Russia Today RT ; Content analysis; Media frame analysis;

   Abstract : In the information age, media has come to be recognized as a credible mean and foreign policy tool to pursue soft power. Authoritarian states like Russia are competing in the realm of ideas through state-funded news outlets such as Russia Today (RT). READ MORE

4. 18. Speaking and Perceiving Security: A Case Study of the Trump Administration’s Securitization of Illegal Immigration Fueling Populism in the US

   University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

   Author : Nils Lange; [2019]
   Keywords : United States; Donald Trump; Immigration; Populism; Open Borders; Securitization; US-Mexico Relations;

   Abstract : During his presidential campaign and throughout his presidency Donald Trump’s dealings with illegal immigration have sparked global controversy. The election of Donald Trump has thus insinuated a debate within the academic field of International Relations and a reoccurring concept within said debate is populism. READ MORE

5. 19. Egyptology in the Periphery. Valdemar Schmidt and the making of Egyptology in Denmark 1872–1925

   University essay from Lunds universitet/Historia

   Author : Andreas Alm; [2019]
   Keywords : Egyptology; History of Egyptology; Archaeology; Denmark; Scandinavia; Egypt; History of Humanities; Periphery; 19th Century; 20th Century; World War I; Mummies; Museums; Mummy unwrapping; Egyptomania; History and Archaeology;

   Abstract : Egyptology in the 19th and early 20th centuries developed simultaneously with increased imperial presence in Egypt by the European imperial powers, which would have influence on how the discipline was practised. The history of Egyptology has for this reason primarily focused on the big four – Great Britain, France, Germany and USA – and on Egypt itself. READ MORE

6. 20. Hope against hope_An exploratory study of perceptions of current and future global progress among communication for development experts

   University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

   Author : Alexandra Correia Reis; [2019]
   Keywords : perceptions; communication for development; optimism; pessimism; progress; post-development;

   Abstract : Multi-country surveys indicate widespread pessimism about global progress and about the effectiveness of the international development sector, despite indicators showing significant advancement in most areas. These perceptions are especially noteworthy because they can influence the public’s opinion on other social issues such as multilateralism, migration, or poverty. READ MORE