Essays about: "international business strategy cultural barriers"

Found 5 essays containing the words international business strategy cultural barriers.

  1. 1. Signs From Above

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Agnes Nilsson; Thomas McCahan; [2018]
    Keywords : In-store Marketing; Cross-cultural Marketing; Multilingual Marketing; Symbols; Icons; Semiotics; Contemporary Symbols; Emoji’s; Cosmopolitanism; Business and Economics;

    Abstract : This thesis looks into cross-cultural in-store marketing and how, with the use of contemporary symbols, marketing messages can cross language barriers. In the context of cosmopolitan cities with large populations of international inhabitants, being able to market to all individuals regardless of linguistic abilities and cultural backgrounds is critical for firms to stay competitive. READ MORE

  3. 2. Identifying Barriers with Joint Venture Implementation : Empirical Evidence on Petia

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Biro Lotti; Carl Axén; Erik Mosher; [2014]
    Keywords : Developing countries; Emerging markets; Bulgaria; Low-cost countries; International expansion; Low-labor costs; PESTEL Analysis; Cultural Dimensions; Joint Venture; Legal factors; Barriers to entry;

    Abstract : In order for the companies to continue existing and stay competitive in today’s business world, they must go international. More and more researchers are stating how all companies should expand to new and existing markets. Emerging markets are showing more and more potential for growth and customer demand. READ MORE

  4. 3. Explanatory Factors of Perceived Expansion Barriers

    University essay from Institutionen för marknadsföring (MF)

    Author : Felix Ekman; Richard Henriksson; [2013]
    Keywords : Expansion Barriers; Explanatory Factors; International Marketing Strategy;

    Abstract : Abstract Authors:   Ekman, Felix 890924                Henriksson, Richard 880325 Tutor:       Prof. Anders Pehrsson Examiner: Ass. Prof. READ MORE

  5. 4. Internationalization of the Swedish food industry: challenges and opportunities : the case of Lantmännen Cerealia

    University essay from SLU/Dept. of Economics

    Author : Goudarz Azar; [2010]
    Keywords : food culture; food industry; globalization; internationalization; psychic distance;

    Abstract : Economic globalization has brought up both opportunities and challenges for the world trade. An increased flow of capital, labor and production factors across the boundaries, increased opportunities for off-shore production and outsourcing in manufacturing and even service sector are only a part of the "opportunities" that has been brought up by economic globalization. READ MORE

  6. 5. Establishment of pulp and paper production in Russia : assessment of obstacles

    University essay from SLU/Dept. of Forest Products

    Author : Hanna Andersson; [2007]
    Keywords : pulp and paper industry; Russia; establishing process; obstacles and opportunities; forests;

    Abstract : This essay is written for the purpose of finding out why so few international pulp and paper companies have established production in Russian. It identifies the main obstacles potential investors perceive. This essay has its theoretical ground originates from the PEST model, the resource based view of strategy, risk management. READ MORE