Essays about: "international distribution channels"

Showing result 6 - 10 of 11 essays containing the words international distribution channels.

  1. 6. Standardizing or adapting the marketing mix across culture : a study case: Agatha

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Elise Meyer; Ingrid Bernier; [2010]
    Keywords : ;

    Abstract : Title: Standardizing or adapting the marketing mix across culture Authors: Ingrid Bernier and Elise Meyer Supervisor: Jean-Charles Languilaire Level: Bachelor Thesis in Business Administration, Marketing Key words: Culture, international marketing, marketing strategies, standardization and adaptation Purpose: Compare two strategies, standardization and adaptation, to show how companies manage cultural differences. Method: Our research method is a descriptive one. READ MORE

  3. 7. STANDARDIZING OR ADAPTING MARKETING STRATEGIES ACROSS BOARDERS - A CASE STUDY OF GETINGE AB

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Helena Piirainen; Dzejna Seta; [2008]
    Keywords : standardization; adaptation;

    Abstract : The purpose of this study is to examine how the social/cultural, legal, economic, political and technological environment in international markets affects a firm’s standardization and adaptation of the marketing mix. This study investigates Getinge ABs actions on the German and the Chinese market. READ MORE

  4. 8. Svensk livsmedelsexport : hur upplever svenska livsmedelföretag exportmarknaden?

    University essay from SLU/Dept. of Economics

    Author : Fredrik Bengtsson; Emma Frödå; [2008]
    Keywords : svensk livsmedelsindustri; export; risk; barriärer; konkurrensfördel;

    Abstract : The food industry is an important part of the Swedish economy, It is the fourth largest industry in Sweden in terms of number of employees and production value. Due to the increasing globalization, the Swedish food industry faces new conditions and challenges. READ MORE

  5. 9. Swedish designers go Nippon : An empirical study of small Swedish design firms' entry to Japan

    University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Author : Emma Rudén; Karin Ertman; Emma Henningsson; [2006]
    Keywords : internationalisation; export; market entry; design; small firms; Japan;

    Abstract : Internationalisation is today part of every firm’s reality and impossible to deny. Researchers have developed several models and theories concerning this topic describing firms internationalisation in terms of innovation models, behavioural-, sequential-, and learning processes. READ MORE

  6. 10. Regionalization and Marketing Mix Strategies of a company

    University essay from Sektionen för lärarutbildning (LUT)

    Author : Anam ul Haq Awan; Shahzad Ali; [2006]
    Keywords : International; Marketing;

    Abstract : Our study deals with the concept of regional trade blocs or open borders (Nordic Region) and their impact on the Marketing Mix Strategies of the firm. The purpose of our study is to analyze the regionalization concept as company point of view and then its impact on the marketing mix strategies of a company operating in Nordic Region. READ MORE