Essays about: "international education marketing"
Showing result 1 - 5 of 32 essays containing the words international education marketing.
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1. Instagram marketing to attract international students in an age of internationalisation : A case study of KTH University Instagram from the perspective of Southeast Asian students
University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)Abstract : This exploratory study identifies the importance of Instagram to market universities in Southeast Asia and the strategies to make interesting content to reach more Southeast Asian students. According to the statistics in 2020 by Statista, Southeast Asia is ranked second in the world’s most active social media users, and Instagram is now quickly catching up with the giant platform Facebook and becoming the rising star. READ MORE
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2. International Students’ Choice of Swedish Higher Education Institution
University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknikAbstract : How does the services marketing mix, push-pull factors, and brand reputation influence international student’s choice of a Swedish university? This study aims to examine the relationship between international student’s choice of a Swedish university and the factors such as services marketing mix, push-pull factors, and brand reputation. The purpose of this paper is to understand how these factors influence international student choices in selecting a Swedish higher education institution. READ MORE
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3. Internationalization of Higher Education : Understanding the International Students' Choice of a Swedish University and the Decision-Making Process
University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskapAbstract : As the growth of Internationalisation of Higher Education shifts from former dominant nations like USA, Canada, England and Australia to other nations in Europe and Asia such as Germany, Sweden, Japan and Singapore, this study seeks to understand the decision-making process of an International Student looking to study at a Swedish University. Borrowing from previous studies, the ‘push and pull factors’ are used as the main theoretical reference as well as in discussion of the findings. READ MORE
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4. (Ad)ventures in Global Education - A study on how international branch campuses in China recruit Chinese students
University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledningAbstract : Increased mobility of students and universities worldwide has resulted in a global education market, in which knowledge and financial resources are transferred across borders. One trend in the internationalization of higher education is to establish international branch campuses (IBCs), in which a university offers a degree abroad by collaborating with a domestic university. READ MORE
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5. The decision journey to apply for higher education abroad: An exploratory study of the interactions between international students and online media communication channels
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : The aim of this research was to explore the consumer behavior of international students in the context of the choice for a higher education institution abroad in order to gain insights on their interactions with different online media communication channels during their decision journey. Previous research discussed the increased use of the internet during the application process for universities abroad. READ MORE
