Essays about: "international management globalization"

Showing result 1 - 5 of 81 essays containing the words international management globalization.

1. 1. Beyond Borders: The Ability of FMCG Companies Leveraging their Internal Capabilities Internationally

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Olli Autere; Jacob Sandnes; [2023]
   Keywords : Internationalization; Internal capabilities; go-to-market strategy; External factors; product success; Business and Economics;

   Abstract : The advent of globalization has emphasized the importance of effective internationalization strategies for Fast-Moving Consumer Goods (FMCG) companies. This research seeks to explore the internal capabilities of FMCG firms, examining how they can be refined, developed, and utilized for more effective internationalization. READ MORE

3. 2. Breaking Boundaries with Instant Payment: A Nordic Adventure : Challenges and Opportunities to Accommodate the Innovation

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Debby Nareswari Nauli Tampubolon; [2023]
   Keywords : mobile application; cross-border payments; Nordics; multi-sided platform; mobilapplikation; gränsöverskridande betalningar; Norden; flersidig plattform;

   Abstract : As globalization and interconnection between countries increase, the need for efficient cross-border payments becomes more critical. The Nordics, consisting of Denmark, Finland, Norway, and Sweden, share many economic and technological advancement similarities. READ MORE

4. 3. Customer segmentation in Retail: An Experiment in Sweden

   University essay from Stockholms universitet/Institutionen för data- och systemvetenskap

   Author : Nagma Athar Memon; [2023]
   Keywords : Customer Segmentation; Customer Relationship Management; Clustering; RFM; LRFMP;

   Abstract : The retail industry is continuously transforming due to digitalization, globalization, urbanization, and automatization. These factors contribute to new and more transparent retail with new customer behaviors, business models, and international competition. READ MORE

5. 4. Cultural Impact on Standardization/Adaptation of the Marketing Mix - A Qualitative Study on MNEs in the Sportswear Industry

   University essay from Göteborgs universitet/Graduate School

   Author : Matilda Arvidsson; Ruben Strandberg; [2022-07-05]
   Keywords : The Integration-Responsiveness Framework; Globalization; Localization; Standardization; Adaptation; Cultural Difference; Marketing Management; International Marketing;

   Abstract : In order for an international business to grow and secure competitive advantages, firms have to exploit and expand to new markets and pinpoint the importance of international marketing. Local market demand is highly related to cultural differences and consumer preferences which raises the dilemma whether firms should adapt their marketing mix to the new local market or use a cost-effective standardized model that is based on their host market. READ MORE

6. 5. Global Supply Chains at a Crossroads - A multiple case study investigating the process of Volvo Cars’ & H&M Group’s reconfiguration of their global supply chains

   University essay from Göteborgs universitet/Graduate School

   Author : Axel Garå; Jacob Elander; [2022-07-05]
   Keywords : Global Supply Chains; Volvo Cars; H M Group; Risk Management; Reconfiguration; Zone of Balanced Resilience; Capabilities; Global Value Chains; Disruptions; Covid-19; International Business; Resilience;

   Abstract : Globalization and falling barriers to international trade have incentivized firms to relocate activities to foreign markets in pursuit of greater returns. MNCs today often have global supply chains with high degrees of interdependence where a disruption at one end of the supply chain often affects the whole network. READ MORE