Essays about: "international market selection"

Showing result 1 - 5 of 68 essays containing the words international market selection.

  1. 1. Africa’s Readiness to Welcome Foreign Businesses : A study of Multinational Corporations (MNC) market selection and choice of entry into Emerging Frontier Markets in Africa (EFMA)

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Aiseosa Racheal Oshodi; [2023]
    Keywords : Emerging Frontier Market in Africa; Emerging Market; Frontier Market; Choice of Entry Mode; Multinational Corporation MNC ; Internationalization Strategy; Market Selection.;

    Abstract : The internationalization strategies of multinational corporations (MNCs) in emerging frontier markets in Africa (EFMA) have become a subject of growing interest due to the region's dynamic economic landscape and untapped potential. This study aims to identify the factors affecting MNCs' market selection and mode of entry into EFMA. READ MORE

  2. 2. Pre-study for SMR and Nuclear Establishment in Norway

    University essay from Lunds universitet/Institutionen för energivetenskaper

    Author : Johan Stefan Nordström; [2023]
    Keywords : Energy mapping; Nuclear power; SMR; small modular reactors; siting; Norway; Energy; Technology and Engineering;

    Abstract : Norway has Europe’s highest share of renewable electricity production and the lowest power sector emissions. Thanks to the country’s stable power production, Norway has affordable and stable access to electricity, leading to industries choosing to relocate to the country. READ MORE

  3. 3. International Market Selection of Home Region Oriented MNEs : An Exploratory Case Study into Frameworks and Challenges in Today’s Business World

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Felix Flint; Moritz Winkelius; [2023]
    Keywords : Internationalization; International Market Selection; MNE; Home Region Oriented; Multicriteria Decision Making Framework;

    Abstract : This study aims to explore the factors, aspects, and trends considered in the International Market Selection (IMS) process. Consequentially, it develops a deeper understanding of the challenges faced by home region oriented multinational enterprises (MNEs) during international expansion. READ MORE

  4. 4. Development of an International Expansion Framework for Transportas a Service Start-ups : Empirical Review in the German Transport Market

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Gregor Lamprecht; Timo Huber; [2022]
    Keywords : Transport as a Service; Internationalisation; Market Entry; International Expansion; Expansion Framework; Transport Industry; Road Freight Industry; Growth Strategy; Servitization; Transport as a Service; Internationalisering; Marknadsinträde; Internationell expansion; Expansionsram; Transportbranschen; Vägfraktbranschen; Tillväxtstrategi; Servitization;

    Abstract : With the transport sector being one of the major contributors to global CO2 emissions and a projected growth of emissions by another 16 percent until 2050, the need for new innovative and sustainable solutions for the transport industry arises. These endeavours are what emerging start-up enterprises want to deliver with their novel Transport as a Service business model. READ MORE

  5. 5. “The Sleeping Partner” : A qualitative research examining the “sponsorship” entry in the Middle East- The case of the UAE

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Ahmed Madi; Hassan Alssaqqal; Edwin Zarkovsky; [2022]
    Keywords : Sponsorship; market entry strategies; United Arab Emirates UAE ; Entry Modes; Local sponsor selection criteria;

    Abstract : Scholars in the international business field have presented various findings on international entry mode strategies, yet few were conducted on the Middle East. However, a recent study has presented a new form of entry mode used among multinational corporations (MNCs) in the Middle East where foreign companies tend to form partnership with individuals (local sponsor) rather than corporations when entering the market. READ MORE