Essays about: "international marketing 4ps"

Found 3 essays containing the words international marketing 4ps.

1. 1. Targeting International Customers in Japanese E-commerce: A Web Content Analysis of the Marketing Mix in Rakuten and Amazon.co.jp

   University essay from Lunds universitet/Centrum för öst- och sydöstasienstudier

   Author : Leva Lorenzo; [2017]
   Keywords : E-commerce; Japan; Amazon; Rakuten; International Marketing; Marketing Mix; Web Content Analysis; Social Sciences;

   Abstract : The thesis examines the marketing strategies implemented by the two biggest e-commerce companies in Japan, namely Rakuten and Amazon.co.jp, in order to address their international customers. READ MORE

3. 2. Brand Building of Born Globals

   University essay from Företagsekonomiska institutionen

   Author : Jesper Cederäng; Markus Norberg; [2008]
   Keywords : Keywords: Brand-building; Branding Strategies; Born Globals; 4Ps;

   Abstract : Abstract The purpose of this thesis was to increase the understanding of two early internationalizing firms (Born Globals) brand building efforts. By performing case studies on these companies we wished to discover similarities and differences in their marketing efforts. READ MORE

4. 3. MARKETING ACROSS CULTURES: A case study of IKEA Shanghai

   University essay from Lunds universitet/Centrum för öst- och sydöstasienstudier

   Author : Ying Pan; [2007]
   Keywords : IKEA; marketing strategy; culture; cultural studies; China; Shanghai; Social sciences; Samhällsvetenskaper; Social Sciences;

   Abstract : The past century saw rapid growth of multinational companies around the globe. Along with the tide of globalization, these companies are compelled to deal with customers cultivated in different cultures. China, boosting a remarkable economic growth in the past two decades, stands out under the spotlight of international business. READ MORE