Essays about: "international marketing entry modes - India"

Found 1 essay containing the words international marketing entry modes - India.

  1. 1. Entry mode decision for Swedish business-to-business firms internationalizing to India

    University essay from Högskolan i Halmstad/Centre for International Marketing and Entrepreneurship Research (CIMER)

    Author : Jakob Jan van den Brink; Jesper Martensson; [2015]
    Keywords : Entry mode; Internationalization; internal factors; external factors;

    Abstract : AbstractTitleEntry mode decision for Swedish business-to-business firms internationalizing to India. AuthorsJesper Mårtensson, Joep van den BrinkSubjectMaster Thesis in International Marketing KeywordsInternationalization, Entry Mode, BRIC-markets, Internal & External Factors, Effectuation & Causation. READ MORE