Essays about: "international marketing orientation"

Showing result 1 - 5 of 16 essays containing the words international marketing orientation.

1. 1. Cultural Influence in Advertising : A Comparative Analysis of IKEA’s Video Advertising in Sweden and Japan

   University essay from Högskolan i Jönköping/HLK, Medie- och kommunikationsvetenskap

   Author : Annika Reitz; [2018]
   Keywords : Culture; Cross-cultural Research; Advertising; Marketing; Standardization; Adaptation; Hofstede;

   Abstract : International marketing activities have a great impact on the prosperity and competitiveness of multinational companies (Akgün, Keskin, & Ayar, 2014). That is why the design of marketing activities is especially important. Researchers claim for cultural sensitivity. READ MORE

3. 2. Hidden Power: Content Marketing as a part of global business strategies of Westen companies in the Russian environment

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Rustam Khudododov; Alexandra Kim; [2017]
   Keywords : Content marketing strategy; content marketing; content marketing steps; content marketing pyramid; consumer orientation; consumer features; consumer behavioural model; Western companies; Russian environment.;

   Abstract : International companies face many challenges when operating in foreign country markets, as a new environment could be absolutely opposite to the one of the home market, which the companies are used to. One of the biggest issues for a company in the foreign market is to understand how to market its product and make it more appealing to the audience. READ MORE

4. 3. Proactive & Reactive Customer Integration during New Service Development Process : A Qualitative Case Study of the Service Industry (TSP’s) in the Småland Region of Sweden 

   University essay from Institutionen för marknadsföring (MF)

   Author : Innocent Chijioke Mbachu; [2013]
   Keywords : Business and Economics;

   Abstract : Title Proactive and Reactive Customer Integration during New Service Development Process: A qualitative case study of the service industry (TSP’s) in the Småland Region of Sweden. Author Mbachu, Chijioke Innocent Tutor Soniya Billore PhD. Examiner Rana Mostaghel PhD. READ MORE

5. 4. A TYPOLOGY OF BRAND ORIENTATION - A CASE STUDY OF CORPORATE BRAND MANAGEMENT

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Gustaf Holmblad; Christina Ericsson; [2013]
   Keywords : Brand Orientation; CBIM Framework; Strategic Orientation; Market Orientation; Strategic Brand Management; Social Sciences;

   Abstract : ABSTRACT Title: A Typology of Brand Orientation Case Study of Corporate Brand Management Seminar date: 27/05/13 Course: Degree project in International Marketing and Brand management, Master Level, BUSN 39, 15 University Credit Points (15 ECTS). Authors: Christina Ericsson & Gustaf Holmblad Supervisor: Mats Urde Key words: Brand Orientation, CBIM Framework, Strategic Orientation, Market Orientation, Strategic Brand Management Thesis purpose: The purpose and the main focus of this study is to give empirical examples as well as to contribute to a typology showing ways in which organizations can be brand oriented. READ MORE

6. 5. SNSs Advertising Value

   University essay from Centre for Technology, Innovation and Marketing Management (CTIM2)

   Author : Deraz Hossam; Ye Xiaoxiong; [2013]
   Keywords : ;

   Abstract : Introduction: Scholars considered advertising within the SNSs’ as one of the crucial integrated communication tools within the recent few years, due to the cost reduction, its efficiency in reaching the targeted market, in addition SNSs give wider access to new markets as they have high penetration value worldwide. Therefore, many companies consider the SNSs as an essential marketing tool in both local and international markets. READ MORE