Essays about: "international marketing pestel analysis"

Found 2 essays containing the words international marketing pestel analysis.

  1. 1. The internationalization of a sustainable water managing company

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Julia Oldsberg; Sven.A Svensson; [2008]
    Keywords : internationalization; sustainable; water managing; International Marketing;

    Abstract : This essay looks at the problem with the increasing water shortages in three different economic markets. This is done through the perspective of the sustainable water managing company EcoNova, who specializes in innovative water recycling technology for use in the residential development, commercial, marine, sports, tourism, mining and defence industries. READ MORE

  3. 2. Sandberg : Key Strategic Decisions in Regards to Entry on the Japanese Market -

    University essay from IHH, Företagsekonomi

    Author : Anna Nilsson; Gustaf Wennberg; [2006]
    Keywords : Japan; entry mode; strategic decision; high-end brand; Japan; inträde; strategiska beslut; exklusivt varumärke;

    Abstract : Problem: What key strategic decisions are required when choosing the right entry mode for a small Swedish firm, with a high-end jewellery brand, on the complex Japanese market? Purpose: The purpose of this research is to investigate different strategic choices in regards to the entry mode and the introduction of an exclusive brand on the Japanese market. The research will be supported by analysing the current situation of Sandberg and its aim to enter new markets. READ MORE