Essays about: "international marketing promotion university"

Found 3 essays containing the words international marketing promotion university.

  1. 1. Marketing within higher education institutions - A case study of two private Thai universities

    University essay from Akademin för ekonomi, samhälle och teknik

    Author : Kristian Starck; Shahriyar Hossein Zadeh; [2013]
    Keywords : Higher Education; Higher Education Institution; Foreign Students; Student Attraction and Enrollment; Thailand; Bangkok University International College; Webster University;

    Abstract : Date of final seminar: 2013-05-29. Academic level: Master Thesis in Business Administration, 15 ECTS. University: Mälardalen University, Västerås, Sweden. Institution: The School of Business, Science and Engineering. READ MORE

  3. 2. Consumer attitudes toward Quick Service Restaurants in Thailand: the study of influencing factors affecting purchase making decision

    University essay from Akademin för hållbar samhälls- och teknikutveckling

    Author : Pattaraporn Jiranyakul; Chitraporn Yoksvad; [2011]
    Keywords : Quick service restaurant;

    Abstract : Abstract Date:                                 May 11, 2011 Program:                        MIMA-International Marketing Course name:                        Master Thesis (EFO705) Title:                                  Consumer attitudes toward Quick Service Restaurants in Thailand: The study of influencing factors affecting purchase                                        making decision Authors:                         Miss Pattaraporn Jiranyakul                                       Miss Chitraporn Yoksvad Tutor:                                Johan Grinbergs Problem statement:         “What is the driving force or the reason behind the fast food consumption of the Thai consumers?”  Purpose:                         The purpose of this paper is to “investigate Thai consume attitude toward Quick Service Restaurant (QSR) on Thai                                       consumer choice and the most impportant marketing factors." Method:                          This paper has applied for the quantitative method with questionnaires survey. READ MORE

  4. 3. Push-pull’s factors influencing exchange student’s destination choice for study abroad : A case study of the students at JIBS

    University essay from IHH, Företagsekonomi

    Author : Mai-Thuy-Tien Vo; Rafia Muntasira; Ming-ming Jiang; [2009]
    Keywords : push-pull factors; internationalisation; means-end chain; exchange students;

    Abstract : ‘Internationalisation of higher education’ is considered a significant issue in many countries.One effective way to achieve internationalisation is by having an exchange study program. Thisis something which has been promoted by universities all around the globe. READ MORE