Essays about: "international marketing strategy, project"

Showing result 1 - 5 of 10 essays containing the words international marketing strategy, project.

  1. 1. Daylighting and Electric Lighting Integration in the Retail Sector

    University essay from Lunds universitet/Avdelningen för Energi och byggnadsdesign; Lunds universitet/Institutionen för arkitektur och byggd miljö

    Author : Rafael Campama Pizarro; [2019]
    Keywords : daylighting; electric lighting; lighting controls; integration; human centric lighting; circadian potential; melanopic lux; non-visual effects; energy saving; retail; case study; IEA-SHC; furniture store; shopping experience.; Arts and Architecture; Earth and Environmental Sciences;

    Abstract : The retail sector represents 11% of the GDP and employs 15% of the workforce in the European Union. To tackle growth of e-commerce, physical retail stores need to be reviewed; both to decrease operating costs, increase productivity and to make the shopping experience more appealing. READ MORE

  3. 2. Automotive Fleet Sales Management

    University essay from Lunds universitet/Produktionsekonomi

    Author : Jakob Olsson; Gustav Westling; [2016]
    Keywords : Fleet sales; fleet cars; company cars; management; internal best practices; organizational learnings; business sales strategy; NFA; LeaseCo; automotive industry; trend analysis; future best practices; digitalization connectivity; omni-channel; WLTP; customer and vehicle data; online sales; direct sales; B2B; B2C; dealerships; CRM; business model disruption; Technology and Engineering;

    Abstract : Background The Master’s Thesis Case Study Company is a premium brand automotive OEM. In the Swedish fleet car (or company car) market, the company is lagging behind its main competitors in terms of market share a fact that is not true for several other European markets. READ MORE

  4. 3. Project Success Evalutaion of Large Events from the Perspective of Destination Management Organizations

    University essay from Företagsekonomi

    Author : Magdalena Muehlbauer; [2014]
    Keywords : Project success; success evaluation; success criteria; large events; destination management organization;

    Abstract : Due to confirming characteristics, events can be considered to be specification of projects. Large events are particularly described by their complexity and the many stakeholders involved. Because of these characteristics, the achievement as well as the evaluation of project success are extremely difficult. READ MORE

  5. 4. Compete Globally, Lose Locally? : The effects of Rio de Janeiro ́s hostesship of FIFA World Cup and the Olympic Games on residents in informal settlements - A case study of ’favela’ Santa Marta

    University essay from KTH/Urbana och regionala studier

    Author : Hanna Olsson; Renée Klarberg; [2014]
    Keywords : global competitiveness; globalization; neoliberalism; place marketing; mega-events; Rio de Janeiro; slums; informal settlements; public spaces; Santa Marta; global konkurrenskraft; globalisering; neoliberalism; marknadsföring av städer; mega-event; Rio de Janeiro; slum; informella bostadsområden; allmänna platser; Santa Marta;

    Abstract : The aim of this master thesis project is to investigate how cities strive to be globally competitive affect local residents in informal settlements, generically called slum dwellers. This question is approached trough a case study of one of Rio de Janeiro’s informal settlements ‘favela’ Santa Marta. READ MORE

  6. 5. A TYPOLOGY OF BRAND ORIENTATION - A CASE STUDY OF CORPORATE BRAND MANAGEMENT

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Gustaf Holmblad; Christina Ericsson; [2013]
    Keywords : Brand Orientation; CBIM Framework; Strategic Orientation; Market Orientation; Strategic Brand Management; Social Sciences;

    Abstract : ABSTRACT Title: A Typology of Brand Orientation Case Study of Corporate Brand Management Seminar date: 27/05/13 Course: Degree project in International Marketing and Brand management, Master Level, BUSN 39, 15 University Credit Points (15 ECTS). Authors: Christina Ericsson & Gustaf Holmblad Supervisor: Mats Urde Key words: Brand Orientation, CBIM Framework, Strategic Orientation, Market Orientation, Strategic Brand Management Thesis purpose: The purpose and the main focus of this study is to give empirical examples as well as to contribute to a typology showing ways in which organizations can be brand oriented. READ MORE