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Showing result 1 - 5 of 368 essays matching the above criteria.

  1. 1. A case study of the Dubai e-commerce market - how cultural impacts within business contexts, and marketing activities should be considered when Swedish businesses seek to enter

    University essay from Göteborgs universitet/Graduate School

    Author : Rebecca Hering; Sarah Abaid; [2019-07-03]
    Keywords : Entering foreign markets; E-commerce; Cultural impact in international business contexts; Marketing activities;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  2. 2. The Challenges of a Swedish SME in Entering the Chinese market - A case study on the market entry process of Cibes Lift Group AB to the Chinese market

    University essay from Göteborgs universitet/Graduate School

    Author : Malthe Vesström; Syed Nabil Raiyan; [2019-03-19]
    Keywords : SME; internationalization; emerging market; China; barriers; internal; external; challenges;

    Abstract : MSc in International Business and Trade.... READ MORE

  3. 3. Driving Online Brand Engagement, Trust, and Purchase Intention on Instagram : The Effect of Social Commerce Marketing Stimuli

    University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik; Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Author : Sandra Ziadkhani Ghasemi; Merili Palmet; [2019]
    Keywords : Social commerce; marketing stimuli; online brand engagement; brand trust; online purchase intention;

    Abstract : Building on the stimulus-organism-response model, this paper aims to fill the considerable research gap by developing a deeper understanding of social commerce as a global emerging phenomenon and investigating the effectiveness of social commerce marketing stimuli and its consequences on consumer behavior on Instagram. The study adopts a mixed-methodology approach, including a web-based survey and a focus group interview, to build a deeper understanding of the phenomenon and account for the social aspects of social commerce. READ MORE

  4. 4. How Marketing Managers Work with Social Media and Measure its Effectiveness : A multiple-case study focusing on the B2B context

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Amanda Lindholm; Swic Carl-Fredrik; Alm Olivia; [2019]
    Keywords : Social media; Measurements; Effectiveness; Business-to-Business;

    Abstract : In the past few years, a topic that has caught much attention by academia is the rather new concept of ‘social media’. Today, it is expected by business-to-business organizations to involve social media in their marketing activities. READ MORE

  5. 5. How do B2B companies approach CRM and the management of customer data in today’s era of social media and GDPR? : A Multiple Case Study

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Isabel Degerman; Johanna Eckerbom; Hong Gu; [2019]
    Keywords : Relationship marketing; CRM; CRM systems; Social media; Social CRM; GDPR; Customer data;

    Abstract : This multiple case study focuses on the customer relationship management (CRM) processes and the management of customer data within two international business-to-business (B2B) companies based in the southern parts of Sweden.  This study explores and compares these companies’ approaches to CRM in today’s era of social media and the General Data Protection Regulation (GDPR). READ MORE