Essays about: "international marketing"

Showing result 11 - 15 of 345 essays containing the words international marketing.

  1. 11. Perception of social media influencers : A study on evaluation of Social Media Influencer types for different beauty categories

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan; Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Lena Phung; Luning Qin; [2018]
    Keywords : social media influencer; influencer; beauty industry; influencer marketing; typology of influencers;

    Abstract : Background: For years companies have been using SMIs to communicate their brands and influencer marketing has become a thriving concept in this social-media era. Beauty retailing industry, as a global business with the third biggest follower base on social media, makes itself qualified and valuable for the study of influencer marketing. READ MORE

  2. 12. Nation branding and the representation of a nation’s identity: the case of the Study in Sweden Facebook page

    University essay from Uppsala universitet/Institutionen för informatik och media

    Author : Heena Jeong; [2018]
    Keywords : Nation branding; Facebook; Study in Sweden; the Swedish institute; social media; imagined community; Swedishness; Swedish values; internationalisation of higher education;

    Abstract : The aim of this study is to explore the Study in Sweden Facebook page, particularly about the use of nation branding identity and its representation on the social media channel during the period for application promotion for Swedish higher education institutions for Autumn semester 2018. Facebook page has been used as a centre for international marketing activities. READ MORE

  3. 13. Is fat the new skinny? : A study on weight and perception of models in green marketing

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap; Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Oskar Wagrelius; Sara Eriksson; [2018]
    Keywords : Green marketing; brand positioning; brand personality traits; green products; attractiveness; sales; purchase propensity; warmth; competence; weight; model; thin; overweight; obesity; ecological; environmentally friendly; Grön marknadsföring; varumärke; positionering; varumärkespersonlighet; gröna produkter; attraktivitet; köpbenägenhet; konsumentbeteende; värme; kompetens; modell; vikt; övervikt; smal; ekologiskt; miljövänlig;

    Abstract : Title: Is fat the new skinny? A study on weight and perception of models in green marketing. Date: 2018-05-22 Level: Bachelor Thesis in International Marketing Author: Oskar Wagrelius & Sara Eriksson Supervisor: Ulf Aagerup Problem formulation: How does the perceived weight and warmth/competence of a model in green marketing affect sales through perceived greenness and attractiveness? Purpose: The purpose of this study is to increase the knowledge, for brands being green, about how the choice of models in their advertisement will impact the brand's perception and affect greenness, attractiveness, and sales. READ MORE

  4. 14. Is trust in SEM an intergenerational trait? : A study of sponsored links and generational attitudes towards them

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap; Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Jesper Fredlund; Timmy Biedron; [2018]
    Keywords : SEM; SEA; Search Engines; Search Behaviour; Organic links; Sponsored links;

    Abstract : Title: Is trust in SEM an intergenerational trait? Date: 2018-05-22 Level: Bachelor Thesis in International Marketing Author: Jesper Fredlund 930427 & Timmy Biedron 961128 Supervisor: Henrietta Nilson Problem formulation: How do age correlate with trust and attitude towards SEM on Google in Sweden? Purpose: The purpose of this study is to see if the Swedish Digital Natives are more likely to be trusting search engine marketing, as opposed to the older generations of Digital Immigrants, and by doing this gaining a better understanding of the attitudes towards search engines and search enginemarketing in Sweden. Theoretical framework: The theoretical framework of this paper consists of theories about BannerBlindness, Text Blindness, EHS Theory, Search Engine Marketing, Sponsored Links, Organic Links,Generations. READ MORE

  5. 15. Beans, community and Ceproma : comparative study of the transformation from self-consumption tomarket-oriented production in two communities in Costa Rica

    University essay from SLU/Dept. of Urban and Rural Development

    Author : Esteban Chacon Orozco; [2018]
    Keywords : beans processing; Ceproma; community; rural development; production system;

    Abstract : During the first decade of the twenty-first century, Costa Rica, like many other countries around the world, suffered from the international prices of basic grains. As a strategy to counteract the negative effects of this problem, the government implemented some projects to boost basic grain production, including the construction of 19 food processing and marketing centers (Ceproma). READ MORE