Essays about: "international marketing"

Showing result 16 - 20 of 358 essays containing the words international marketing.

1. 16. #Incollaborationwith : The importance of using influencer marketing in order to create brand awareness in international markets for e- commerce companies

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Caroline Bylock; Tove Lidberg; [2018]
   Keywords : Internationalization; international marketing; social media; influencer; ;

   Abstract : The purpose of this thesis is to provide a deeper understanding of the reasons why ecommerce companies work with influencer marketing in order to create brand awareness in international markets. In order to conduct this research, relevant aspects of the phenomenon have been identified and consequently analysed in relation to traditional marketing strategies and international markets. READ MORE

3. 17. Consumers’ perception of Traditional vs. Non-traditional Advertising in Bulgaria : A case of Kaufland Bulgaria

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Simeon Kovachki; Ventsislav Marinov; [2018]
   Keywords : Advertising; Marketing; Traditional Advertising; Non-Traditional Advertising; Communication Process; Decision-Making Process; Perceptions;

   Abstract : Title: Consumers’ perception of Traditional vs. Non-traditional Advertising in Bulgaria. READ MORE

4. 18. (Ad)ventures in Global Education - A study on how international branch campuses in China recruit Chinese students

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Anna Sandäng; Joanna Sandberg; [2018]
   Keywords : Student recruitment; International higher education; Enrollment management; International branch campus; China;

   Abstract : Increased mobility of students and universities worldwide has resulted in a global education market, in which knowledge and financial resources are transferred across borders. One trend in the internationalization of higher education is to establish international branch campuses (IBCs), in which a university offers a degree abroad by collaborating with a domestic university. READ MORE

5. 19. The decision journey to apply for higher education abroad: An exploratory study of the interactions between international students and online media communication channels

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Camila Moreira; Viktoria Chalkidou; [2018]
   Keywords : higher education; marketization of higher education; international student; consumer decision-making; empowered consumer; consumer decision journey; online marketing; online media communications.; Business and Economics;

   Abstract : The aim of this research was to explore the consumer behavior of international students in the context of the choice for a higher education institution abroad in order to gain insights on their interactions with different online media communication channels during their decision journey. Previous research discussed the increased use of the internet during the application process for universities abroad. READ MORE

6. 20. Signs From Above

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Agnes Nilsson; Thomas McCahan; [2018]
   Keywords : In-store Marketing; Cross-cultural Marketing; Multilingual Marketing; Symbols; Icons; Semiotics; Contemporary Symbols; Emoji’s; Cosmopolitanism; Business and Economics;

   Abstract : This thesis looks into cross-cultural in-store marketing and how, with the use of contemporary symbols, marketing messages can cross language barriers. In the context of cosmopolitan cities with large populations of international inhabitants, being able to market to all individuals regardless of linguistic abilities and cultural backgrounds is critical for firms to stay competitive. READ MORE