Essays about: "international marketing"

Showing result 16 - 20 of 345 essays containing the words international marketing.

1. 16. Cultural Influence in Advertising : A Comparative Analysis of IKEA’s Video Advertising in Sweden and Japan

   University essay from Högskolan i Jönköping/HLK, Medie- och kommunikationsvetenskap

   Author : Annika Reitz; [2018]
   Keywords : Culture; Cross-cultural Research; Advertising; Marketing; Standardization; Adaptation; Hofstede;

   Abstract : International marketing activities have a great impact on the prosperity and competitiveness of multinational companies (Akgün, Keskin, & Ayar, 2014). That is why the design of marketing activities is especially important. Researchers claim for cultural sensitivity. READ MORE

3. 17. Building Trust in a Cross-Cultural Context: The National Investor in United Arab Emirates and Egypt

   University essay from Högskolan i Gävle/Företagsekonomi; Högskolan i Gävle/Företagsekonomi

   Author : Cherif Bouazzi; Suleiman Nadabo Lawal; [2018]
   Keywords : Trust; network; adaptation standardization; cross-cultural context; international marketing; financial services.;

   Abstract : Aim: The aim of the study is to examine trust development in international marketing of financial services marketing of the National Investor (TNI) in UAE and Egypt. To achieve this, the researchers adapted Fregidou_Malama and Hyder (2015) framework of international services marketing that explains cultural influences on Adaptation/Standardization, network and trust formation in international services marketing. READ MORE

4. 18. A quantitative research on the attitude of European students towards Chinese web shops

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Priya Pershad; Viktoriia Baibuz; [2018]
   Keywords : Chinese e-retailing; European students; consumer attitude; consumer behaviour; international marketing; purchase intention;

   Abstract : A quantitative research in the attitude of European students towards Chinese web shops. The purpose of this research is to determine which factors influence the attitude of European students the most while purchasing from Chinese webshops. The research framework is inspired by the Theory of Planned behaviour. READ MORE

5. 19. Effects of textual and visual information in social media on international students’ choice of study destination : A qualitative study on how forms of information in social media affect international students’ decision-making with regards to the choice of study destination

   University essay from Stockholms universitet/Marknadsföring

   Author : Niloofar Moltaji; [2018]
   Keywords : Social media; international students; visual and textual information; conscious and subconscious; decision-making;

   Abstract : Social media has become an important tool for communication and marketing, and proper use of visual and textual information is very influential in social media marketing. Research has gone a long way explaining how information content significantly influences decision-making, however, it still lacks the knowledge about how different forms of information (such as textual, visual and audio-visual) in social media affects decision-making. READ MORE

6. 20. ‘Surfing on the wave of Digitalisation’ - Digital technology facilitating an SME’s internationalisation process in the Fashion Industry - A single case study of Trendy AB -

   University essay from Göteborgs universitet/Graduate School

   Author : Emelie Karlsson; Sofia Rundcrantz; [2017-07-27]
   Keywords : Digitalisation; SMEs internationalisation; Fashion industry; Supply chain; Unplanned internationalisation; Digital tools; Digital marketing channels; E-Ecommerce;

   Abstract : MSc in International Business and Trade.... READ MORE