Essays about: "international marketing"

Showing result 31 - 35 of 421 essays containing the words international marketing.

1. 31. Examining the effectiveness of various leadership styles in Indian companies during the Covid-19 pandemic

   University essay from Högskolan i Halmstad/Centre for International Marketing and Entrepreneurship Research (CIMER)

   Author : Rohan Geddada Sagar; Bhavin Chauhan; [2021]
   Keywords : Pandemic; Leadership style; Covid-19; Effectiveness;

   Abstract : The purpose of this study is to find out which leadership styles are effective during the COVID-19 pandemic in India. In this study, the term “effective leadership styles” is used for defining the efficiency level of a leadership style in COVID-19 pandemic. READ MORE

3. 32. Investigation of the contribution of intelligent suspension system on ride comfort and road holding quality in autonomous vehicles : A case study at Volvo Cars Corporation

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Mehrdad Bahmani; [2021]
   Keywords : ;

   Abstract : Transformation to automated drive implies a switch in roles from driver to passenger, which means that the driver goes from complete flexibility to maneuver the car to almost none. There would be a mismatch between the human's preferred driving style and the driving behavior provided by an autonomous car, leading to both mental and physical discomfort amongst the passengers. READ MORE

4. 33. Digital Customer Experience Matters

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Victoria Gerster; Pirro Melonashi; Quynh Chi Nguyen; [2021]
   Keywords : customer experience; jewelry; retail; digitization; experiential marketing; virtual experiential marketing; e-commerce; Business and Economics;

   Abstract : In today's world, it is essential to understand how customer in-store experiences can be successfully transferred to online environments for international jewelry retailers to master their digital transformation. Further, there is an apparent lack of extensive research about the jewelry retailing industry and its customers in academia despite its prominence in the business world. READ MORE

5. 34. International Students’ Choice of Swedish Higher Education Institution

   University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

   Author : Zainab Al-Darraji; Tarik Almohtasib; [2021]
   Keywords : ;

   Abstract : How does the services marketing mix, push-pull factors, and brand reputation influence international student’s choice of a Swedish university?  This study aims to examine the relationship between international student’s choice of a Swedish university and the factors such as services marketing mix, push-pull factors, and brand reputation. The purpose of this paper is to understand how these factors influence international student choices in selecting a Swedish higher education institution. READ MORE

6. 35. The Social Media Identity : An exploratory study on how Swedish companies conducts marketing on international social media

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Reuben Edenkrantz; Edvin Holpers; [2021]
   Keywords : Social media marketing strategies; International platforms; Utilisation; Adaptation;

   Abstract : The world today has successively been shrinking in terms of distance between us as individuals, globalisation and the increased digitalisation of our society have made information accessible and connectivity simpler and more profound. In conjunction with digitalising our lives, a new medium within the digital world has risen to such prominence that it is now a factor of constant influence upon us and our environment, social media. READ MORE