Essays about: "international marketing"

Showing result 36 - 40 of 421 essays containing the words international marketing.

1. 36. Is Overseas Political Challenge Always Harmful to Chinese Multinationals? - Implications on Chinese Purchase Willingness

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Hanzhang Jin; Yuchen Liu; [2021]
   Keywords : Overseas political challenge; Consumers purchase willingness; Brand awareness; Brand image; Chinese multinationals; Signaling theor;

   Abstract : Multinationals are subject to questioning about organizational legitimacy issues by foreign governments when expanding overseas. This issue has become more prevalent over the past two decades with the rapid development of emerging countries and the exponential expansion in outward foreign direct investments from the firms of these emerging countries. READ MORE

3. 37. One-Click Internationalisation through E-Commerce Marketplaces? A qualitative study of the key capabilities for SMEs

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Leonie Charlotte Seige; Laura Kristin Weers; [2020]
   Keywords : SMEs; digital platforms; e-commerce marketplace; internationalisation; capabilities; Business and Economics;

   Abstract : Purpose – While e-commerce marketplaces have changed the way SMEs operate across borders, literature connecting digital platforms with the internationalisation of firms is scarce. Although the Uppsala Model and the Born Global concept acknowledge the influence of digital technologies, they do not capture the phenomenon of e-commerce marketplaces as a new mode of entry. READ MORE

4. 38. FIFA and the corporate players

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Alice D'Angelo; Jacqueline Alair Soares; [2020]
   Keywords : FIFA; Crisis Communication; Marketing; Sponsorship; Brand Equity;

   Abstract : Private capital has become an increasingly important factor in the globalized football economy. The relationship between a sponsored entity and its sponsor is still relatively unexplored within marketing. READ MORE

5. 39. The Utilization of Social Media Marketing in a B2B context- Marketing Decision-makers Point of View

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Ludwig Månsson; Sheriff Shahen; Sepehr Gharanfoli; [2020]
   Keywords : Social Media Marketing; Social Media; Social Media Perception; Digital Marketing; Industrial Marketing; Business-to-business; Marketing Communication;

   Abstract : To date, the rather new phenomena known as Social Media Marketing (SMM) has caught much attention from researchers and several studies have been conducted prior to resolving how this new phenomenon can be utilized by business-to-business (B2B) organizations. However, existing literature covering SMM has been mainly focused on the business-to-consumer (B2C) perspective, therefore, there is a lack of research in the utilization of SMM in a B2B context. READ MORE

6. 40. DMOs Strategies to Attract Tourists to Nature-Based Destinations in Norrbotten County : A qualitative study on DMOs usage of marketing strategies to endorse destinations concerned by nature-based tourism

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Moa Lundgren; [2020]
   Keywords : nature-based tourism; marketing strategies; segmentation; destination marketing organizations DMOs ; promotional plan;

   Abstract : The tourism industry is one of the most thriving industries in the world and nature-based tourism is one of the most expanding sectors in the European tourism industry. However, destinations today have global substitutes which means a destination can easily be exchanged for another destination. READ MORE