Essays about: "international marketing"
Showing result 46 - 50 of 417 essays containing the words international marketing.
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46. Internationalisation and international marketing in practice : three case studies of small and medium-sized B2B companies
University essay from Högskolan Kristianstad/Fakulteten för ekonomiAbstract : Because of an increased Globalisation, it is no longer a question whether or not to operate on an international level. Globalisation refers to the fact that companies do not only compete with local companies; they also compete with companies that invade the domestic market. READ MORE
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47. Internationalization of Higher Education : Understanding the International Students' Choice of a Swedish University and the Decision-Making Process
University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskapAbstract : As the growth of Internationalisation of Higher Education shifts from former dominant nations like USA, Canada, England and Australia to other nations in Europe and Asia such as Germany, Sweden, Japan and Singapore, this study seeks to understand the decision-making process of an International Student looking to study at a Swedish University. Borrowing from previous studies, the ‘push and pull factors’ are used as the main theoretical reference as well as in discussion of the findings. READ MORE
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48. The Influence of Social Media Content on Youth Tourism: Can Culture Play a Role?
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : This thesis aims to investigate the influence of social media content on youth tourism by assessing the perceptions of youth travelers from four countries - Bulgaria, Croatia, Sweden, and the Netherlands. Therefore, the purpose of this thesis is to examine the cultural differences of youngsters’ attitudes towards social media use in travel planning. READ MORE
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49. Global marketing through collaboration of local marketing agencies : How can local marketing agencies work together for global clients?
University essay from Södertörns högskola/Institutionen för samhällsvetenskaperAbstract : Background: The world becomes more connected as technology advances and with the internet as a distribution channel more companies internationalises. However, there are still cultural differences around the world that marketers must take into consideration. READ MORE
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50. User Experience Design as a Building Block in a B2B Company’s Market Strategy : An empirical study of how the user experience of a software service can be used to create increased customer value
University essay from Linköpings universitet/Industriell ekonomiAbstract : The after-sales pricing industry has, as many other industries, transformed with the digital era which have enabled automatization and scalable solutions. For companies pricing over 35 000 after sales items, scalable, digital solutions is needed. READ MORE