Essays about: "international marketing"

Showing result 6 - 10 of 345 essays containing the words international marketing.

  1. 6. (Ad)ventures in Global Education - A study on how international branch campuses in China recruit Chinese students

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Anna Sandäng; Joanna Sandberg; [2018]
    Keywords : Student recruitment; International higher education; Enrollment management; International branch campus; China;

    Abstract : Increased mobility of students and universities worldwide has resulted in a global education market, in which knowledge and financial resources are transferred across borders. One trend in the internationalization of higher education is to establish international branch campuses (IBCs), in which a university offers a degree abroad by collaborating with a domestic university. READ MORE

  2. 7. The decision journey to apply for higher education abroad: An exploratory study of the interactions between international students and online media communication channels

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Camila Moreira; Viktoria Chalkidou; [2018]
    Keywords : higher education; marketization of higher education; international student; consumer decision-making; empowered consumer; consumer decision journey; online marketing; online media communications.; Business and Economics;

    Abstract : The aim of this research was to explore the consumer behavior of international students in the context of the choice for a higher education institution abroad in order to gain insights on their interactions with different online media communication channels during their decision journey. Previous research discussed the increased use of the internet during the application process for universities abroad. READ MORE

  3. 8. Signs From Above

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Agnes Nilsson; Thomas McCahan; [2018]
    Keywords : In-store Marketing; Cross-cultural Marketing; Multilingual Marketing; Symbols; Icons; Semiotics; Contemporary Symbols; Emoji’s; Cosmopolitanism; Business and Economics;

    Abstract : This thesis looks into cross-cultural in-store marketing and how, with the use of contemporary symbols, marketing messages can cross language barriers. In the context of cosmopolitan cities with large populations of international inhabitants, being able to market to all individuals regardless of linguistic abilities and cultural backgrounds is critical for firms to stay competitive. READ MORE

  4. 9. Sustainability Marketing : Sustainability Marketing on the Chinese Market

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi; Högskolan i Borås/Akademin för textil, teknik och ekonomi; Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Aida Licina; Hannah Radtke; Charlotte Johansson; [2018]
    Keywords : Sustainability; Sustainability Marketing; Sustainability marketing mix; Sustainability in China; Swedish Companies;

    Abstract : It is argued that sustainability today has become a mega-trend, where the consumers are more aware of their surroundings and businesses impact on the environment than ever. Companies have come to be critically observed by societies, which has put more pressure on them to act in more sustainable ways as well as becoming more transparent with their operational and sustainability communication towards stakeholders. READ MORE

  5. 10. Who Cares? : A Comparison of Consumer Perceptions of CSR Between Western and Eastern Europe

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Rozelin Celik; Josefine Persson; Adam Tkáč; [2018]
    Keywords : CSR; consumer awareness; consumer perception; marketing strategies; international business strategy; purchase behaviour; Western Europe; post-communist; Eastern Europe;

    Abstract : Corporate Social Responsibility (CSR) is a topic that has been widely researched and is still a progressing and important subject to study. Many researchers have focused on the importance and risks of CSR but have been unsuccessful in conducting research that brings forth managerial implications regarding the challenges and complexity that comes from contextual differences. READ MORE