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Showing result 6 - 10 of 421 essays matching the above criteria.
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6. External Digital Communication of Employer Branding Inclusivity : A Multiple Case Study:CGI Inc., Nexer Group & Toxic Interactive Solutions
University essay from Jönköping University/Internationella HandelshögskolanAbstract : Background: To win the “war for talent” and recruit highly skilled candidates, employers need to distinguish themselves from their competitors by securing employer-of-choice (EOC) status. In competitive industries such as information technology (IT), companies focus on shaping unique employer branding (EB) strategies to help find or retain top talent and the indispensable edge or advantages that come along with them. READ MORE
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7. The effect of Covid-19 on international business negotiations. : A qualitative thesis on international business negotiations.
University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)Abstract : This thesis aims to examine how Covid-19 affected international business negotiations. This paper uses empirical data collected from four international companies from different industries. The respondents from the companies have different roles, in this case, procurement managers, sales manager, and marketing manager. READ MORE
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8. The Green Road to Luxury : Insights into the Perceptions of Sustainability in the Minds of Luxury Car Consumers
University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Filosofiska fakultetenAbstract : Background The alarming speed of environmental degradation is enhancing the need to shift current production and consumption habits towards more sustainable ones. Luxury producers face the necessity to act following their responsibilities to stimulate sustainable sourcing, manufacturing, and marketing. READ MORE
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9. Customer segmentation in Retail: An Experiment in Sweden
University essay from Stockholms universitet/Institutionen för data- och systemvetenskapAbstract : The retail industry is continuously transforming due to digitalization, globalization, urbanization, and automatization. These factors contribute to new and more transparent retail with new customer behaviors, business models, and international competition. READ MORE
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10. Contributions of Cooperatives in Agricultural Marketin : a Case study of the Cashew nut product in the Mtwara Region
University essay from SLU/Dept. of EconomicsAbstract : Tanzania's Government Cooperative Act 2008 presents a promising step in the right direction toward agricultural growth in Tanzania by promoting the development of a cooperative sector. Agriculture in Tanzania plays a significant role in the economy, particularly cash crops. READ MORE