Essays about: "international strategy mobile"

Showing result 6 - 10 of 12 essays containing the words international strategy mobile.

  1. 6. Strategic leadership in turbulent markets

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Nina Dziomkina; Jimmy Jipp; [2013]
    Keywords : International business; Phone industry; Strategy; Industrial leadership; Marketing;

    Abstract : High-tech gadgets is a technology-intensive market that is highly profitable and very dynamic. Competition in this market is very intense and the market winner is unpredictable. In order to remain a market leader or to become one, a company should build a competitive advantage over his market rivals. READ MORE

  3. 7. Future Payment Solutions in Sweden – Critical Success Factors and Scenarios from a Stakeholder Perspective

    University essay from Lunds universitet/Produktionsekonomi

    Author : Carl Bertilsson; Fredrik Hult; [2013]
    Keywords : Mobile Payments; Proximity Payments; Remote Payments; Contactless Mobile Payments; NFC; QR; Mobile Payment Standards; Digital Payment Value Chain; Technology and Engineering;

    Abstract : Mobile payments have become an increasingly hot topic due to the wide availability of smartphones and mobile internet on the Swedish market. Banks have historically enjoyed a monopoly position in payments, but have recently seen new entrants contending for a share of the market as payments go mobile. READ MORE

  4. 8. VoIP branding: How to bridge the gaps between your brand identity and brand equity : A corporate-consumer perspective with Rebtel Networks AB

    University essay from KTH/Industriell marknadsföring

    Author : Kunthika Macharoensak; [2012]
    Keywords : brand identity; brand awareness; branding in hi-tech environment; market complexity; VoIP branding; MVNO branding; corporate base perspective; consumer base perspective; market research; VoIP; MVNO; varumärkesidentitet; varumärkeshantering; marknadsundersökning;

    Abstract : A hi-tech company often focuses on being innovative by providing product offerings as product leader, fast follower or with operational excellence. In the international calling sector the technological solutions are numerous. READ MORE

  5. 9. Chinese Consumer Behavior in the Mobile Phone Market : Nokia Case

    University essay from Institutionen för humaniora och samhällsvetenskap

    Author : Na Zhou; Gergana Shanturkovska; [2011]
    Keywords : Chinese market; Nokia; a challenge; competition; successful strategy; consumer behavior; influence; inductive;

    Abstract : To become successful in China is a challenge not every international company can cope with. The competition is cruel as everyone struggle for a larger piece of share. Some manage to find the “secret” formula, others simply are left behind. Still, the market is too big to be neglected and extremely unpredictable to be easily handled. READ MORE

  6. 10. THE ENLARGEMENT OF THE EUROPEAN UNION: NEW POSSIBILITIES FOR REGIONAL DISTRIBUTION. The case of Brightpoint Inc. in Bulgaria

    University essay from Göteborgs universitet/Graduate School

    Author : Iskra Gagova; [2008-03-03T06:57:56Z]
    Keywords : business process outsourcing; regional distribution centre; market; supply chain members; logistics location; gravity point; logistics costs; mobile phones;

    Abstract : The globalization of business lead not only to accessibility to bigger markets for the companies, but also increased competition and imposed high requirements on their performance. Thus, many firms implemented outsourcing as a strategy for their international expansion. However, decisions on outsourcing locations are quite complex. READ MORE