Essays about: "international sustainable marketing strategy"

Showing result 6 - 10 of 13 essays containing the words international sustainable marketing strategy.

1. 6. Community-Based Social Marketing: an investigation of sustainable behavioral change strategies at the municipality level in Sweden

   University essay from Uppsala universitet/Institutionen för geovetenskaper

   Author : Connor Allen; [2019]
   Keywords : Sustainable development; Carbon dioxide emissions; Household consumption; International Panel on Climate Change; Practices;

   Abstract : The new Special Report on Global Warming of 1.5 °C by the International Panel on Climate Change presents the drastic need to reduce greenhouse gas emissions for the security and sustainable development of human kind. READ MORE

3. 7. Daylighting and Electric Lighting Integration in the Retail Sector

   University essay from Lunds universitet/Avdelningen för Energi och byggnadsdesign; Lunds universitet/Institutionen för arkitektur och byggd miljö

   Author : Rafael Campama Pizarro; [2019]
   Keywords : daylighting; electric lighting; lighting controls; integration; human centric lighting; circadian potential; melanopic lux; non-visual effects; energy saving; retail; case study; IEA-SHC; furniture store; shopping experience.; Arts and Architecture; Earth and Environmental Sciences;

   Abstract : The retail sector represents 11% of the GDP and employs 15% of the workforce in the European Union. To tackle growth of e-commerce, physical retail stores need to be reviewed; both to decrease operating costs, increase productivity and to make the shopping experience more appealing. READ MORE

4. 8. Sustainability Marketing : Sustainability Marketing on the Chinese Market

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Aida Licina; Hannah Radtke; Charlotte Johansson; [2018]
   Keywords : Sustainability; Sustainability Marketing; Sustainability marketing mix; Sustainability in China; Swedish Companies;

   Abstract : It is argued that sustainability today has become a mega-trend, where the consumers are more aware of their surroundings and businesses impact on the environment than ever. Companies have come to be critically observed by societies, which has put more pressure on them to act in more sustainable ways as well as becoming more transparent with their operational and sustainability communication towards stakeholders. READ MORE

5. 9. Sustainable practices & marketing strategies for developing countries : A multiple case study of international firms operating on the Malaysian market

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Heidi von Jahf; Paulina Huhtilainen; [2015]
   Keywords : International Marketing Strategy; Sustainable Development; Millennium Development Goals; Sustainability Marketing Strategy; developing countries; Malaysia;

   Abstract : As the traditional role of corporate entities have been challenged by an increased number of demands from society, companies are no longer just legal factors intended to generate profits by supplying products or services. Instead, they are expected to play the role of responsible co-citizens of the community, taking social and environmental responsibility for the consequences of their actions. READ MORE

6. 10. Project Success Evalutaion of Large Events from the Perspective of Destination Management Organizations

   University essay from Företagsekonomi

   Author : Magdalena Muehlbauer; [2014]
   Keywords : Project success; success evaluation; success criteria; large events; destination management organization;

   Abstract : Due to confirming characteristics, events can be considered to be specification of projects. Large events are particularly described by their complexity and the many stakeholders involved. Because of these characteristics, the achievement as well as the evaluation of project success are extremely difficult. READ MORE