Essays about: "internationalisation process China"

Showing result 1 - 5 of 7 essays containing the words internationalisation process China.

  1. 1. Challenges faced by Chinese Brands in Internationalisation – Taking ‘Anta’ as an Example.

    University essay from

    Author : Fu Luomanni; Yang Liying; Wu Lisuichao; [2022]
    Keywords : Brand Internationalisation; Internationalisation; Anta company; Sportswear; China; MNEs; MNCs.;

    Abstract : Background: Since the Go Global policy in 1999, Chinese firms have been growing and expanding exponentially in the global market. The internationalisation of Chinese firms has attracted not only business partners, policy makers but also researchers with their unconventional process and method. READ MORE

  3. 2. The Invisible Wall : The impact of informal institutions in a Chinese business context

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Elias Carlsson; Simon Kryger; [2017]
    Keywords : Informal institutions; Internationalisation; Swedish SMEs; Network; Language; Relationship; Guanxi; Mianzi.;

    Abstract : The increased activity in the emerging market China has created opportunities for Western internationalised companies. Previous research has focused on changes in formal institutions in China, mostly related to MNCs operating within the market. READ MORE

  4. 3. ‘In the Region for the Region’ – Tailoring Solutions to the Mid-Segmnet in Emerging Markets . A case study of Bühler Bangalore’s Mid-Segment Innovations

    University essay from Göteborgs universitet/Graduate School

    Author : Sarah Franz; Kristine Åsblom; [2016-10-13]
    Keywords : Emerging Markets; Mid-Segment; Business Model Innovation; R D Network; Development Process; Internationalisation of R D;

    Abstract : Western MNCs active in emerging markets have traditionally catered the high-income customers of the premium-segment. Meanwhile, the economic growth in emerging markets, such as China and India, has led to a vast mid-segment with differing needs. READ MORE

  5. 4. Environmental sustainability in the fashion industry "A company is no more sustainable than its supply chain"

    University essay from Göteborgs universitet/Graduate School

    Author : Torbjörn Johansson; Hanna Månsson; [2013-07-05]
    Keywords : Environmental sustainability in the fashion industry; Filippa K; intermediary; fashion supply chain; China; internationalisation externalisation framework; sustainable supply chain management;

    Abstract : Sustainable supply chain management has come to be vital, especially considering the importance of having a fully traceable supply chain, particularly regarding textile production in Asia. Current research has observed a lack of qualitative site studies, in order to acquire a more complete understanding of the interrelationships between strategy, risk management, and transparency throughout the supply chain. READ MORE

  6. 5. The Road to China : The Alternative Establishment Chain of H&M, Fagerhult and Nordic Light

    University essay from Företagsekonomiska institutionen

    Author : Michael Jonsson; Choudhury Siam; [2009]
    Keywords : Internationalisation; Establishment Chain; Sourcing Strategies; Uppsala Internationalisation Model; China;

    Abstract : The purpose of this thesis is to study the establishment process of Swedish companies with sales in China, but who did not begun their establishment with sales. This thesis has examined H&M, Nordic Light and Fagerhult; three Swedish companies that recently started selling on the Chinese market, to see how their establishment chain differs from those suggested by the dominant internationalisation theories, Uppsala Internationalisation Model and the Export Behaviour Model. READ MORE