Essays about: "internationalisation"

Showing result 1 - 5 of 134 essays containing the word internationalisation.

  1. 1. The Tension Between Growing and Maintaining Artistic Freedom - A multiple case study of Swedish craft breweries’ internationalisation process

    University essay from Göteborgs universitet/Graduate School

    Author : Ludvig Axfjord; Ida Jernberg; [2019-08-08]
    Keywords : Craft brewery; Craft beer; Craft industries; Tension; Art vs Commerce; Network theories; Internationalisation; Artistic freedom; Mentality; Goal ambiguity; Gothenburg;

    Abstract : MSc in International Business and Trade.... READ MORE

  2. 2. Conquering the Global Village of Artificial Intelligence- it’s not always cheap and cheerful : A qualitative study on how Artificial Intelligence companies internationalise to the BRIC countries

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Sofie Bengtsson; Sofia Rockmyr; [2019]
    Keywords : Artificial Intelligence; Internationalisation; Emerging Markets; BRIC;

    Abstract : Companies within Artificial Intelligence are receiving increased international attention in many industries and the technology is affecting the everyday life of many people, with or without their knowledge. Simultaneous to this development, the BRIC countries have gained a spot in the global sitting room due to their rapid growth and industrialisation, which in its turn has made way for vast business opportunities. READ MORE

  3. 3. Gangnam Style : A qualitative case study on Swedish fashion brands entering and becoming resilient on the South Korean market.

    University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE); Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Author : Malin Forsvall; Julia Jonsson; [2019]
    Keywords : Resilience; Entry Mode; South Korea; Swedish Fashion;

    Abstract : This study will examine the internationalisation process of Swedish fashion brands entering the South Korean market to be able to get an understanding of how the decision of entry strategy is influenced and how it affects the resilience in the market, as well as identify the drivers and barriers influencing the choice of entry mode. The study was conducted through a qualitative multiple case study with an inductive methodology approach. READ MORE

  4. 4. Galloping to markets far away : A multi-case study on Stockholm based tech start-ups internationalisation, including barriers and drivers influencing the process.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Mimra Masso; Matilda Sofie Olander; [2019]
    Keywords : Unicorn; tech start-ups; internationalisation; innovation; cluster; barriers and drivers;

    Abstract : Firm internationalisation has been a broadly examined subject, which has generated various established theories. Previous business activities are described as structured, incremental and predictable, which has enabled the development of frameworks that describe how the business internationalisation is conducted. READ MORE

  5. 5. The great potential on the Brazilian market : A study of different types of acquisition strategies on the Brazilian market

    University essay from Södertörns högskola/Institutionen för samhällsvetenskaper; Södertörns högskola/Institutionen för samhällsvetenskaper

    Author : Rebecka Sjöberg; My Sjölander; [2019]
    Keywords : Acquisition; strategy; cross-border; internationalisation; Brazil; financial aspects; horisontal; vertical; conglomerate; industry; information asymmetry;

    Abstract : Background: Emerging economies is more fragile for global actions than developed markets, and they struggle to keep the economic growth consistent. Brazil, as an emerging economy, has one of the higher growth in the world, but the country has had some difficulties during the last years and foreign direct investments have decreased. READ MORE