Essays about: "internationalization born global"
Showing result 16 - 20 of 70 essays containing the words internationalization born global.
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16. Born Global Firms in The Furniture Industry - A Multiple Case Study of Scandinavian Furniture brands within the Premium Segment
University essay from Göteborgs universitet/Graduate SchoolAbstract : Several drivers have contributed to a world that is now more globalized in terms of trade where firms increasingly early in their life cycle, are either incentivized, or forced to engage in foreign markets. Communication, and technological advancements are two aspects that have benefitted the ability of smaller firms to compete with large firms on international markets. READ MORE
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17. The rapid internationalization process of mobile application startups
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : Internationalizing has always been a vital part for businesses that seek to explore new markets. As the internet has developed into a massive high speed information portal it has made internationalizing much more easier today than a decade ago. READ MORE
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18. Determining factors of location choice in the modern era : A cross-case analysis on tech companies
University essay from Högskolan i Jönköping/Internationella HandelshögskolanAbstract : The emergence of digitalization and globalization has given birth to firms who cater to a global customer base and source resources from around the world at the click of a button. Nevertheless, as companies continue to innovate how they communicate, govern and internationalize, much of the research is built on a world before the emergence of the digitalized and globalized society we live in today. READ MORE
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19. The Role of Foreign Market Knowledge in Internationalization of B2B Born Global SMEs : A Case Study of Deep Tech Companies
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : The subject of internationalization of Born Global small and medium-sized enterprises (SMEs) that start cross-border business operations shortly after the company’s foundation has received growing scholarly attention in the last decades. Although the research of the influence of the market knowledge - information a firm has about a specific foreign market, on internationalization decisions was developing rapidly to account for the challenges of the established internationalization theories, multi-factor comprehensive analysis of the influence of all the interlinked factors of the market knowledge remains overlooked by research. READ MORE
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20. The internationalization process of digital service providers – The role of an intermediary
University essay from Göteborgs universitet/Företagsekonomiska institutionenAbstract : The rise of technological development has changed the conditions for companies internationalization process. Today, smaller firms are able to quickly internationalize on a global scale with the help of digital innovations, which questioning former traditional internationalization theories. READ MORE
