Essays about: "internationalization fashion"

Showing result 1 - 5 of 18 essays containing the words internationalization fashion.

1. 1. Survival of the fittest : The Internationalization of Fashion Start-ups

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Alina Zubanova; Reena Sauer; Sergio Andres Ruiz Gonzalez; [2022]
   Keywords : Internationalization; International Business; Fashion Startups; Survival; Factors; Business Strategy;

   Abstract : Globalization is a development that allowed businesses to internationalize with ease. Startup hubs in Europe are growing and fashion is one of the most dynamic internationalizing industries. Combining the aspects of startups, fashion and internationalization led to the development of this research topic. READ MORE

3. 2. The role of Networking in Internationalization - The case of Swedish fashion firms’ internationalization

   University essay from Göteborgs universitet/Graduate School

   Author : Melina Amel Sayyah; Karl Rydberg; [2019-08-08]
   Keywords : Networks; Networking; Internationalization; Foreign market entry; Fashion firms; Fashion industry; Sweden;

   Abstract : Research has shown that networking is a crucial factor for successful internationalization of firms. The role of both formal and informal networks has been stressed as essential to access networks abroad. READ MORE

4. 3. The Internationalization Process of Fashion ECCs : A qualitative study investigating the use of exploitative and explorative dynamic capabilities when internationalizing a fashion ECC

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Anna Lundberg; Windy Nguyen; Claudia Lavadores Esparza; [2019]
   Keywords : E-commerce Companies ECCs ; Fashion Industry; Internationalization Process; Dynamic Capabilities; Exploitative and Explorative Dynamic Capabilities; Ambidexterity;

   Abstract : Background The growth of global e-commerce along with technology and information adoption has driven the international expansions of retail firms. Even though e-commerce companies (ECCs) are changing the way businesses operate and generally have fewer physical barriers to new markets, they still face numerous challenges while internationalizing. READ MORE

5. 4. Internationalization through E-commerce within the Fashion Industry. A case study of Swedish fashion companies’ e-commerce abroad

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Sara Nilsson; Melina Amel Sayyah; [2017-08-29]
   Keywords : ;

   Abstract : E-commerce has evidently created new ways of conducting business and it could be argued that e-commerce has erased all national borders, adding a new dimension to the process of internationalization. The phenomenon of e-commerce is especially visible within the fashion industry. READ MORE

6. 5. Speed of e-commerce internationalisation: impacting factors within the fashion industry

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Sebastian Ejdhall; William Fellbom; [2017-08-29]
   Keywords : Speed of Internationalization; Internationalization Process Theory; Conceptual framework of internationalization; E-commerce; Network Theory; Fashion Industry;

   Abstract : Internationalization through e-commerce has been a rather under researched area and the effect of e-commerce on speed is even more so. This thesis’ purpose is to increase the understanding of the process of how companies within the Swedish fashion industry internationalize. READ MORE