Essays about: "internationalization marketing strategy"

Showing result 1 - 5 of 26 essays containing the words internationalization marketing strategy.

1. 1. The Role of Branding Strategy During Internationalization: Insights From A Multiple Case Study

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Aliaa Abbas; Asma Mohamoud; [2023-06-28]
   Keywords : Brand awareness; Brand recognition; Brand recall; Brand equity; Brand identity; Brand association; Top-Of-Mind; Internationalization; See-Think-Do;

   Abstract : Internationalization is a key growth strategy for companies, with branding playing a crucial role in differentiation and global recognition. Multiple studies have highlighted the importance of brand strategies in internationalization and their influence on consumer choice and behavior. READ MORE

3. 2. Cultural awareness for competitiveness in the global market  IKEA’s Japan adventures as case study

   University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

   Author : Yulia Lindholm; [2022]
   Keywords : Culture; Culture awareness; Globalization; Marketing Mix; Adaptation; Standardisation; Case Study;

   Abstract : In internationalisation, entering new markets is a challenging and risky process.  There are various factors to consider when planning a strategic approach to meet the demand and preferences of customers in a foreign market. To meet this challenge, knowledge of the new market plays a major role in the outcome of internationalization. READ MORE

4. 3. Going green across borders : A study on the impact of green marketing on the internationalization of SMEs

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Raphael Brunner; Soraya Norouzi; [2021]
   Keywords : Green Marketing; Green Marketing Matrix; internationalization; SME; competitive advantage;

   Abstract : In recent years, the aspects of sustainability and environmental friendliness have taken on an increasingly large role in our society and due to climate change and scarcity of resources, green technologies are growing. As the consequence, this ongoing trend has affected the business environment. READ MORE

5. 4. Internationalization: A Look Into How Content Creation is Able to Create Brand Awareness When Entering New International Markets

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Elias Killander; Anton Ehn; Joshua Steinlechner; [2020]
   Keywords : B2B; Market Entry Strategy; Digital Content Marketing; International Companies; Relational Market Entry Strategy; Digital Market Entry Strategy; Brand Awareness;

   Abstract : A large number of changes in the world of business has led to increased attention directed towards business-to-business (B2B) branding. Companies have gradually shifted their marketing efforts to the Internet and social media in order to create brand awareness when entering new international markets. READ MORE

6. 5. The Challenges of a Swedish SME in Entering the Chinese market - A case study on the market entry process of Cibes Lift Group AB to the Chinese market

   University essay from Göteborgs universitet/Graduate School

   Author : Malthe Vesström; Syed Nabil Raiyan; [2019-03-19]
   Keywords : SME; internationalization; emerging market; China; barriers; internal; external; challenges;

   Abstract : As the world has become more integrated with governments lowering trade barriers, regulations and with advancement in technologies, the internationalization of SMEs have been seen to rise. Through internationalization, SMEs are able enhance their capabilities, competencies, expand their customer base, increase their production capacity, profit and growth. READ MORE