Essays about: "internationalization of a company"
Showing result 1 - 5 of 178 essays containing the words internationalization of a company.
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1. AI and cloud computing are changing the way international companies operate - or do they, quite yet? A single case study on how digital tools within a digital company’s value chain has affected its internationalization process
University essay from Göteborgs universitet/Graduate SchoolAbstract : Artificial Intelligence and cloud computing services are increasing in popularity among international companies within the ICT industry. Research shows that in order to maintain competitive advantages, companies need to keep up with technological development and implement digital tools in their value chains. READ MORE
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2. The Role of Branding Strategy During Internationalization: Insights From A Multiple Case Study
University essay from Göteborgs universitet/Företagsekonomiska institutionenAbstract : Internationalization is a key growth strategy for companies, with branding playing a crucial role in differentiation and global recognition. Multiple studies have highlighted the importance of brand strategies in internationalization and their influence on consumer choice and behavior. READ MORE
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3. Beyond Borders: The Ability of FMCG Companies Leveraging their Internal Capabilities Internationally
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : The advent of globalization has emphasized the importance of effective internationalization strategies for Fast-Moving Consumer Goods (FMCG) companies. This research seeks to explore the internal capabilities of FMCG firms, examining how they can be refined, developed, and utilized for more effective internationalization. READ MORE
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4. International Market Selection of Home Region Oriented MNEs : An Exploratory Case Study into Frameworks and Challenges in Today’s Business World
University essay from Jönköping University/Internationella HandelshögskolanAbstract : This study aims to explore the factors, aspects, and trends considered in the International Market Selection (IMS) process. Consequentially, it develops a deeper understanding of the challenges faced by home region oriented multinational enterprises (MNEs) during international expansion. READ MORE
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5. Born Digitals internationalization - the challenges and success factors from a business model perspective
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : The new phenomena, Born Digitals, is rapidly growing in the international business landscape. However, academics are still lacking knowledge about what success factors and challenges these firms may face during an international expansion. READ MORE