Essays about: "internationalization reasons"

Showing result 1 - 5 of 30 essays containing the words internationalization reasons.

1. 1. Green and Global: Internationalization of eco-innovated Born Global firms : Case Study of biocomposite plastic industry

   University essay from Uppsala universitet/Industriell teknik

   Author : Muhammad Ardi Kurniadi; Hamid Mohamed; [2021]
   Keywords : Born Global; Effectuation; Internationalization; Bioplastic; Biocomposite; Sustainability; Eco-innovation;

   Abstract : Sustainability and eco-innovation trends in business are increasingly diffused globally. The quest for sustainable materials to overcome the alarming global tendency of plastic ubiquity is one of the main reasons for such trends. READ MORE

3. 2. Internationalization of Family Firms : The effect of family-specific resourceson internationalization decisions

   University essay from Högskolan i Jönköping/Internationella Handelshögskolan

   Author : Radeeka Vithanage; Solongo Oyuntugs; [2019]
   Keywords : family firms; family business; SMEs; internationalization; resources; family-specific resources; Resource-Based View RBV ; heterogeneity;

   Abstract : Background: Sweden is known for encouraging entrepreneurship where 99.9% of the business organizations are SMEs. Including Sweden, several other countries in the world provide significant importance to family firms, as their contribution is noteworthy to the global economy. READ MORE

4. 3. #Incollaborationwith : The importance of using influencer marketing in order to create brand awareness in international markets for e- commerce companies

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Caroline Bylock; Tove Lidberg; [2018]
   Keywords : Internationalization; international marketing; social media; influencer; ;

   Abstract : The purpose of this thesis is to provide a deeper understanding of the reasons why ecommerce companies work with influencer marketing in order to create brand awareness in international markets. In order to conduct this research, relevant aspects of the phenomenon have been identified and consequently analysed in relation to traditional marketing strategies and international markets. READ MORE

5. 4. Reggae, rum punch and responsibility : A multi-case study about the usage of CSR in Dominican SMEs

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Michelle Lauritzen; Antina Schröder; [2017]
   Keywords : Corporate Social Responsibility; CSR; internationalization; developing;

   Abstract : This paper aims at providing a deeper understanding about how corporate social responsibility (CSR) can help small and medium sized enterprises (SMEs) in developing countries, looking at the case of Dominica, to strengthen their position on the international market. Different views and aspects of CSR have been found and analysed in order to show what previous scholars have contributed to the field. READ MORE

6. 5. Expectations vs Reality: The Luring of the Red Dragon : The study of the Chinese institutional environment as perceived by Swedish SMEs

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Dasa Fridrichova; Elizabeth Pritchard; [2017]
   Keywords : Institutional theory; Institutional influence; Institutions; Perception; Swedish SMEs; Production costs; SME Internationalization; Entry modes.;

   Abstract : Since the expansion of globalization, and the opening up of the Chinese market in particular, over the last 15 years or so, Swedish SMEs have had to face increasing international competition for market share of their products and skills. In order to compete successfully, Swedish SMEs are increasingly looking to establish manufacturing units in Asian and other countries, which offer the prospect of lowering production costs and thereby increased profits. READ MORE