Essays about: "internationalization strategic planning"

Found 4 essays containing the words internationalization strategic planning.

  1. 1. Cultural awareness for competitiveness in the global market  IKEA’s Japan adventures as case study

    University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Author : Yulia Lindholm; [2022]
    Keywords : Culture; Culture awareness; Globalization; Marketing Mix; Adaptation; Standardisation; Case Study;

    Abstract : In internationalisation, entering new markets is a challenging and risky process.  There are various factors to consider when planning a strategic approach to meet the demand and preferences of customers in a foreign market. To meet this challenge, knowledge of the new market plays a major role in the outcome of internationalization. READ MORE

  3. 2. Strategic marketing planning in the period of market uncertainty : MTS Ukraine case study

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Diana Chernetska; [2011]
    Keywords : strategic planning; uncertainty; Early warning system;

    Abstract : Nowadays, the trend towards globalization and internationalization of business has strong impact on companies’ strategy. When a company is thinking about strategy development, it needs to pay attention to variable aspects on micro- and macro-level. READ MORE

  4. 3. International Expansion: A case study of how a state-owned enterprise expands internationally

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Marie Andersson; Sarah S-Latef; [2010]
    Keywords : State-owned enterprise; government-owned enterprise; internationalization; strategy;

    Abstract : The purpose of this single-case study is to investigate how state-owned enterprises internationalize. This is a perplexing phenomenon as state-owned enterprises face the constant threat of changing political opinions which makes long-term strategic planning difficult. READ MORE

  5. 4. Infrastructural Assessment : A Quantitative Tool within Business & Economics

    University essay from Örebro universitet/Handelshögskolan vid Örebro universitet

    Author : Emil Bergdahl; Markus Kvarnlöf; [2009]
    Keywords : Environmental Assessment; InfraStat Index; Infrastructure; Internationalization; Strategic Planning Process;

    Abstract : Traditional theories, models, and methods often address a general view of the environment including sociocultural, technological, political, and economic factors. However, there is a lack in infrastructural attention in these concepts which this thesis intends to contribute with by analyzing how regional specific infrastructural variables can be aggregated to one comparative measure and what that measure’s scope of use could be in the market analysis? Hence, the purpose of this thesis is to contribute to the strategic planning process research with a supporting quantitative tool, based on statistical metrics, for determining the market potential. READ MORE