Essays about: "internationalization strategy in china"

Showing result 1 - 5 of 21 essays containing the words internationalization strategy in china.

  1. 1. The Challenges of a Swedish SME in Entering the Chinese market - A case study on the market entry process of Cibes Lift Group AB to the Chinese market

    University essay from Göteborgs universitet/Graduate School

    Author : Malthe Vesström; Syed Nabil Raiyan; [2019-03-19]
    Keywords : SME; internationalization; emerging market; China; barriers; internal; external; challenges;

    Abstract : As the world has become more integrated with governments lowering trade barriers, regulations and with advancement in technologies, the internationalization of SMEs have been seen to rise. Through internationalization, SMEs are able enhance their capabilities, competencies, expand their customer base, increase their production capacity, profit and growth. READ MORE

  3. 2. IKEA marketing entry strategy in China

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : JIANG LINGXIU; [2017]
    Keywords : IKEA; marketing entry strategy; internationalization;

    Abstract : Nowadays, with the big background of economic globalization, economic isolation became impossible, therefore,internationalization is necessary for development of enterprise. IKEA is a Swedish multinational group which wasfounded in 1943. READ MORE

  4. 3. Expectations vs Reality: The Luring of the Red Dragon : The study of the Chinese institutional environment as perceived by Swedish SMEs

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Dasa Fridrichova; Elizabeth Pritchard; [2017]
    Keywords : Institutional theory; Institutional influence; Institutions; Perception; Swedish SMEs; Production costs; SME Internationalization; Entry modes.;

    Abstract : Since the expansion of globalization, and the opening up of the Chinese market in particular, over the last 15 years or so, Swedish SMEs have had to face increasing international competition for market share of their products and skills. In order to compete successfully, Swedish SMEs are increasingly looking to establish manufacturing units in Asian and other countries, which offer the prospect of lowering production costs and thereby increased profits. READ MORE

  5. 4. Vad gör en god temaparksdesign? : en förstudie, teorigenomgång och gestaltningsförslag av en framtida expansion för Liseberg

    University essay from SLU/Dept. of Landscape Architecture, Planning and Management (from 130101)

    Author : Andrèe Olsson; [2017]
    Keywords : temapark; nöjespark; tematiserade landskap; rekreativa platser; Göteborg; Liseberg; Disneyland; Six Flags; Cedar Fair;

    Abstract : Tematiserade landskap har varit en del av mänsklighetens historia i över 4000 år. Iscensatta landskap användes tidigt i parker och föranledde uppförandet av marknader och sedermera lustträdgårdar. READ MORE

  6. 5. Selection of Local and Expatriate Managers of MNEs in the Post-Entry Phase

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Rebecka Nilsson; Tilda Nithenius; [2016]
    Keywords : Post-Entry Phase; Managerial Selection Strategy; Foreign Activities; Multinational Enterprises; Local Manager; Expatriate Manager;

    Abstract : Title: Selection of Local and Expatriate Managers of MNEs in the Post-Entry Phase Authors: Rebecka Nilsson and Tilda Nithenius Level: Master thesis, 30 HP Keywords: Post-Entry Phase, Managerial Selection Strategy, Foreign Activities, Multinational Enterprises, Local Manager, Expatriate Manager     Background: The internationalization of companies contributes to competitive advantage as well as challenges for the companies. In foreign activities enterprises exist in different phases, which might have an impact on the management requirements. READ MORE