Essays about: "internationalization through franchising"

Found 2 essays containing the words internationalization through franchising.

1. 1. SSAB Global Business Development : A Study of the International Marketing Expansion Model for HWP in China

   University essay from Akademin för ekonomi, samhälle och teknik

   Author : Josefina Jie Löwgren; [2013]
   Keywords : international marketing; internationalization; marketing expansion model in China; entry model; SSAB; business network; the Chinese market; transfer of knowledge within MNC; Hardox Wearparts; franchising; franchises;

   Abstract : The purpose of the research is to assess if the franchising conceptual model is an applicable model for the HWP international market expansion in China.  The assessment will be carried out through the extensive investigations into SSAB/HWP internal and external forces including transfer of knowledge in the MNC, position building in business networks, products positioning and sales situation on the Chinese market to define the risk and opportunity. READ MORE

3. 2. Change Of Entry Mode : a case study of Swedish retail firm in the United Arab Emirate

   University essay from SLU/Dept. of Economics

   Author : Emmanuel Onyebuchi Nnagbo; [2009]
   Keywords : change; entry mode; internal factors; external factors;

   Abstract : Over a decade, there has developed a strong tendency in International Business studies to discuss the internationalization of multinational corporations. This development is not surprising as the ongoing globalization has pushed corporations to seek entry into foreign markets at a relentless pace. READ MORE