Essays about: "internet Marketing mix"

Showing result 11 - 15 of 18 essays containing the words internet Marketing mix.

  1. 11. Green marketing: Consumers´ Attitude towards Eco-friendly Products and Purchase Intention in the Fast Moving Consumer Goods (FMCG) sector

    University essay from Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Author : Magali Morel; Francis Kwakye; [2012]
    Keywords : Green marketing; marketing-mix; word of mouth; satisfaction; attitude; consumer intention;

    Abstract : The research study is on the green marketing but specifically on consumers’ attitudes and purchase intention of eco-friendly products. It has been the global concern for the purpose of the preservation of the polluting and degradation of environment. READ MORE

  2. 12. Internationalization Strategy of Small Medium Size Enterprises from Developing Countries : A Case Study of XINJIAHUA Export Company

    University essay from Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET); Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)

    Author : Ran Shen; Jingyun Yu; [2011]
    Keywords : Internationalization strategy; SMEs; developing country;

    Abstract : The internationalization of SMEs can be expected to gain further momentum because the world economy is becoming increasingly integrated with continuing declines in government-imposed barriers and continuing advances in technology. Meanwhile, more and more SMEs from developing countries start to increase their overseas business. READ MORE

  3. 13. Services Marketing Mix of Foreign Coffee Franchiser in Bangkok

    University essay from Mälardalens högskola/Akademin för hållbar samhälls- och teknikutveckling; Mälardalens högskola/Akademin för hållbar samhälls- och teknikutveckling

    Author : Warangkana Kombenjamas; Nuchanart Lertrattananon; [2011]
    Keywords : excellant;

    Abstract :                                                                        AbstractTitle:                     Services Marketing Mix of Foreign Coffee Franchiser in BangkokProgram:               International MarketingAuthors:                Miss Warangkana Kombenjamas (19801029)                            Miss Nuchanart Lertrattananon (19870818)Supervisor:            Jean-Charles LanguilaireExaminer:              Ole LiljeforsFinal Seminar:        30/5/2011Research Question: How services marketing mix of Foreign Coffee Franchisers in Bangkok and demographic factors affect consumer behaviors?Purpose:                To explore the components of services marketing mix and demographic factors that has an impact on consumer behaviors.Method:                 This study is mainly grounded on quantitative method using questionnaire The data collection was come from primary data (questionnaire) and secondary data (books, journals, and internet website). READ MORE

  4. 14. Marketing and Facebook : How fashion companies promote themselves on Facebook

    University essay from Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen

    Author : Kamila Bairakimova; Isabel Quiroga Arkvik; [2010]
    Keywords : The social media; Facebook; The promotional mix; Advertising; Sales promotions; Events and Experiences; PR and publicity; Personal Selling; Direct Marketing; WOM; Observation;

    Abstract : The social media are internet facilities where people can communicate and discuss through different websites or blogs. The social media has changed the world in many aspect and people are becoming more and more addicted to use these networks. READ MORE

  5. 15. Market potential in Sweden of small wind power stations : MBA-thesis in marketing

    University essay from Högskolan i Gävle/Institutionen för ekonomi

    Author : Bo-Göran Johansson; [2009]
    Keywords : Small wind power stations; Wind statistic; Wind energy; MIO-model;

    Abstract : AIM: As global warming is a fact and the consumption of energy is continuously increasing, alternative sourcing of energy is a must. The use of oil and coal for heating is limited due to it is nature resource which is also limited. READ MORE