Essays about: "internet Marketing mix"

Showing result 16 - 18 of 18 essays containing the words internet Marketing mix.

  1. 16. Traditional marketing vs. Internet marketing. A comparison

    University essay from Mälardalens högskola/Akademin för hållbar samhälls- och teknikutveckling; Mälardalens högskola/Akademin för hållbar samhälls- och teknikutveckling

    Author : Mona Varfan; Alfa Shima; [2008]
    Keywords : Traditional marketing; Internet marketing; fashion companies; marketing mix;

    Abstract : Title: Traditional marketing vs. Internet marketing: A comparisonProblem: Marketing is an important strategy for businesses and it contains numerous effective tools. Traditional marketing has been in use for many years and nowadays Internet has brought new ways of doing business for companies and that has affected marketing. READ MORE

  2. 17. Swedbank versus Rabobank : A Comparison of The Services Marketing Mix

    University essay from Högskolan i Gävle/Institutionen för ekonomi

    Author : Wesley van der Deijl; [2008]
    Keywords : Swedbank; Rabobank; Services; Marketing Mix; Comparison;

    Abstract : Aim: This thesis has been conducted after approval of Swedbank, for comparing their services with those of Rabobank. The study aimed finding differences between Swedbank’s and Rabobank’s services. READ MORE

  3. 18. Networked products create new business opportunities : MBA thesis in marketing

    University essay from Högskolan i Gävle/Institutionen för ekonomi

    Author : Anders Gustafsson; [2007]
    Keywords : Networked products; smart services; added value; marketing mix; marketing strategies; value chain; business models;

    Abstract : This work is performed as a pre-study to investigate new business opportunities for companies who are product-centric oriented but want to move in the direction of being a customer-centric organization by using technologies based on networked products. The study describes IntelliCom, which is a company selling network enabling products. READ MORE