Essays about: "internet direct marketing case study"
Showing result 1 - 5 of 11 essays containing the words internet direct marketing case study.
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1. Opportunities for Short Food Supply Chains : attractive communication strategies within a Swedish REKO-ring
University essay from SLU/Dept. of EconomicsAbstract : The interest in locally produced food has increased in Sweden, this has led to several initiatives where consumers can buy products directly from producers. One example of an initiative is REKO-rings, which is an initiative based on contact via the internet, where consumers can shop directly from producers without intermediaries. READ MORE
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2. Organizational Buying Behavior of Biotech-Oriented Academic Institutions : A Case Study of Sartorius Stedim Biotech
University essay from KTH/Industriell marknadsföringAbstract : Lately the pharmaceutical industry is confronted with newly emerging needs which puts firms under a high cost pressure. As a result pharmaceutical equipment provider such as Sartorius Stedim Biotech (SSB) are affected by that in a similar way trying to deliver products and services that promise best value for money. READ MORE
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3. Spam as an Advertising Tool : Possibilities in drawing people’s attention using carefully thought-out and aimed at the right market spam advertisement
University essay from IHH, FöretagsekonomiAbstract : It has been considered that spam is one of the worst advertising tools in the Internet because of wide range of porno, Viagra, luxury brands’ replicas and other unwanted mailings all over the world; nevertheless, a lot of companies continue to use this tool for products’ or services’ introduction to their potential clients and partners. According to the author’s personal four-year-experience in marketing field, the mostly asked question by companies is how to advertise the product or service to new potential partners or clients using spam without losing the reputation of the company. READ MORE
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4. Assessment of factors influencing marketing strategies of Software as a Service or SaaS
University essay from Blekinge Tekniska Högskola/Sektionen för managementAbstract : This paper analyses marketing strategies appropriate for small companies providing SaaS (“Software as a Service”) solutions. The exploratory research approach was adopted to answer the thesis question. Three frameworks were used by the researchers as the basis for data analysis. The first is the DEMATEL approach developed by Wu et al. READ MORE
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5. Internationalization Strategy of Small Medium Size Enterprises from Developing Countries : A Case Study of XINJIAHUA Export Company
University essay from Sektionen för ekonomi och teknik (SET)Abstract : The internationalization of SMEs can be expected to gain further momentum because the world economy is becoming increasingly integrated with continuing declines in government-imposed barriers and continuing advances in technology. Meanwhile, more and more SMEs from developing countries start to increase their overseas business. READ MORE
