Essays about: "internet era"

Showing result 6 - 10 of 116 essays containing the words internet era.

  1. 6. A visual approach to web information extraction : Extracting information from e-commerce web pages using object detection

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Alexander Brokking; [2023]
    Keywords : Web information extraction; computer vision; object detection; deep learning; Informationsextraktion från webben; datorseende; objektigenkänning; djupinlärning;

    Abstract : Internets enorma omfattning har resulterat i ett överflöd av information som är oorganiserad och spridd över olika hemsidor. Det har varit motivationen för automatisk informationsextraktion av hemsidor sedan internets begynnelse. READ MORE

  3. 7. The exploration about the textual internet meme: a case study of KFC Crazy Thursday textual meme marketing activity in mainland China

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Shuqiao Yang; [2023]
    Keywords : meme marketing; internet memes; customer engagement; social media marketing; brand communication; Social Sciences;

    Abstract : In the digital era, the way people communicate has been greatly changed by information and communication technologies, such as social media. Internet memes spread virally among the public through social media platforms and utilized by contemporary people to communicate in the virtual world. READ MORE

  4. 8. How close are your customers'? A quantitative study on consumers psychological distance and its implications for retailers online strategy

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Matteo Priori; Elienor Werner; [2022]
    Keywords : psychological distance; consumer behavior; e-commerce; online retail strategy; internet behavior;

    Abstract : E-commerce is constantly expanding and evolving, and the retail landscape is currently facing major challenges. Younger generations that have grown up in a digital era are more comfortable navigating the online environment, and they are increasingly constituting a more significant part of the market. READ MORE

  5. 9. PROTECTING MUSIC BY COPYRIGHT IN THE EU - What is music and to what extent can it be protected by EU copyright law?

    University essay from Lunds universitet/Institutionen för handelsrätt

    Author : Linda Akili; [2022]
    Keywords : Music; copyright law; intellectual property right; neighbouring rights; Law and Political Science;

    Abstract : Before the Internet era began, the method that most consumers used to exploit copyrighted musical works such as CDs was based on the physical location of the entity that distributed them. Nowadays, they can be found on different online platforms. READ MORE

  6. 10. The effect of R&D on firm values in the Swedish market

    University essay from Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering

    Author : Johan Kårestedt; Elias Ricci; [2022]
    Keywords : Research and Development; Tobin s Q; Knowledge assets; Market valuation; Intangible assets;

    Abstract : In this study, we investigate the economic value of R&D investments for i) all Swedish listed firms, ii) firms of different sizes, iii) manufacturing firms, and iv) high-technology firms. We use the market value approach to proxy the economic value of intangible assets created by R&D activities on the Swedish market over time. READ MORE