Essays about: "internet firm"
Showing result 1 - 5 of 69 essays containing the words internet firm.
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1. Artificial Intelligence: From Data to Insights : Artificial Intelligence in Digital Transformation Strategies in the Semiconductor Industry
University essay from Linnéuniversitetet/Institutionen för management (MAN)Abstract : Emerging technologies are reshaping the digital landscape and competitive environment of highly technological companies with the introduction of artificial intelligence (AI). Firms are reacting by implementing digital transformation (DT) strategies aligning the organizational and technological factors towards leveraging AI-generated information. READ MORE
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2. “Would You Like a Side of Fries with That Roast?” - Is Wendy’s Roasting Social Media Marketing Strategy a Viable Strategy for Swedish Companies?
University essay from Göteborgs universitet/Graduate SchoolAbstract : The roasting social media marketing strategy introduced by Wendy’s in 2017 was met with great reception, vastly increasing the company’s Twitter following and profits. With other companies in the USA following suit to capitalize on their social media platforms, could Swedish companies also improve their social media presence using this strategy? This study investigates how transferable the roasting social media marketing strategy is to the Swedish market by examining whether it positively influences social media customer engagement amongst Swedish consumers. READ MORE
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3. Managing a diversified business model portfolio : A digital platform company perspective
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : In parallel with the popularization and widespread diffusion of the internet, interest in the concept of different business models (BM) has increased dramatically, attracting the attention of both scholars and managers alike (Dodgson, Gann and Phillips, 2013). As a result, an increasing number of businesses decide to establish themselves and compete in the digital arena (Lee, 2001); many of which are employing what is called a platform model capitalizing on the ability to operate with several BMs simultaneously (Gu, Kannan and Ma, 2018; Aversa, Haefliger, Hueller and Reza, 2021). READ MORE
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4. Managing operations resources and processes for competitive advantage : A study on the performance of Swedish pharmaceutical companies during the COVID-19 pandemic
University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomiAbstract : The outbreak of coronavirus disease 2019 (COVID-19) has caused immense challenges to businesses and people’s lives. For the pharmaceutical industry, these challenges entail changes in demand, supply chain, consumption trends, as well as a shift towards telemedicine and changes in R&D priorities. READ MORE
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5. How does a mobile network infrastructure incumbent vendor use BMI in the context of 5G & 6G technological disruption? : A case study
University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomiAbstract : Abstract Background The major mobile infrastructure incumbent vendors form an oligopoly of mobile technology leaders that have not changed their business models significantly as new mobile technology generations have been introduced since 1980. The introduction of 5G and research in 6G have created uncertainty calling for openness, disaggregation of software from hardware, and variety of industrial customers. READ MORE
